My Work

Founder, Author, Lifestyle Expert, Market Expert, Spokesperson, Speaker

Otherhood: Modern Women Finding a New Kind of Happiness

An essential read for anyone interested in what it’s like to be a woman today. - Gretchen Rubin

Learn More


A few things on my mind

Celebrating Other's Day

Celebrating Other's Day

Originally published in Huffington Post. By Melanie Notkin   Something's changed. It's been 25 years since I last honored my late mom on Mother's Day, and it's been nearly that long since I expected I would be a mom myself. I had the e...Read More »
Shades of Otherhood on Upworthy

Shades of Otherhood on Upworthy

I worked with DeVries Global PR on national research study on moms and non-moms inspired by my book, Otherhood. The result, Shades of Otherhood - marketing to women without  children, was released on April 30. A few days later, DeVries Global PR p...Read More »

See More Posts

Savvy Auntie: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers and All Women Who Love Kids

Read this book, embrace it, pass it along - Elizabeth Gilbert

Learn More

Hire Melanie Notkin

Speaker, Spokesperson, Event Host and More...

Learn More


Melanie Notkin

Melanie Notkin is the national best-selling author of Savvy Auntie: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers, and All Women Who Love Kids and the founder and personality behind Savvy Auntie, the beloved lifestyle brand celebrating modern aunthood. In 2009, she established Auntie's Day(R), the first annual day to honor aunts and godmothers.

Notkin is the foremost expert on the emerging demographic of childless, often single, women in North America. She has shared her research, writing, and popular voice as a contributor to The New York Times, The Huffington Post, and PsychologyToday.com, among others, and she appears regularly on national television, radio, and the web. Otherhood, her second book, was inspired by her life in New York City.

See More


Connect with Melanie Notkin

Keep in touch

You can use the following information to contact Melanie or anything you'd like to communicate.

For general press inquiries:

Book related press:

Bulk or special co-branded copies of the book: