My Work

Founder, Author, Lifestyle Expert, Market Expert, Spokesperson, Speaker

Otherhood: Modern Women Finding a New Kind of Happiness

An essential read for anyone interested in what it’s like to be a woman today. - Gretchen Rubin

Learn More

Otherhood Blog

Modern Women Finding a New Kind of Happiness

2017 Auntie's Day Announced!

2017 Auntie's Day Announced!

Ninth Annual Auntie’s Day® is Sunday, July 23, 2017 National Day Honoring Aunts and Godmothers founded by Melanie Notkin, Creator of Popular Savvy Auntie® Lifestyle Brand - Aunthood is a Gift. This Day is Yours. –   NEW YORK—January 10, 20...Read More »

See More Posts

Savvy Auntie: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers and All Women Who Love Kids

Read this book, embrace it, pass it along - Elizabeth Gilbert

Learn More




Melanie Notkin

Melanie Notkin is a leading expert on the emerging demographic of childless, often single, women. She is the founder and personality behind Savvy Auntie®, the beloved lifestyle brand celebrating modern aunthood, and national bestselling author of Savvy Auntie: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers, and All Women Who Love Kids. In 2009, she established Auntie's Day® the first annual day to celebrate and honor aunts. Her 2014 reported memoir, Otherhood: Modern Women Finding a New Kind of Happiness, received a Booklist *Starred Review*.

Notkin has shared her national research on the rising demographics of what she dubbed PANKs® - or, Professional Aunts No Kids, and Otherhood® - or, non-mothers, along with her popular voice on behalf of her cohorts as a contributor to The New York TimesThe New York Post, Washington Post, The Huffington Post, among many others. Notkin and her work have been featured on TODAY, CNN, FOX, ABC, Rachael Ray, New York Times Sunday Style, Chicago Tribune, NPR, BBC, and much more.

See More

Hire Melanie Notkin

Speaker, Spokesperson, Event Host and More...

Learn More


Connect with Melanie Notkin

Keep in touch

Contact Melanie Notkin or her representatives below:

For general press inquiries:

Bulk or special co-branded copies of the book:


Literary Agent: Jennifer Joel, ICM Partners JJoel@icmpartners.com

Book to TV & Film Agent: Josie Freedman, ICM Partners JFreedman@icmpartners.com

Savvy Auntie Coolest Toy Award Seal usage rights: For all licensing and permission requests or for more information of the "Savvy Auntie Coolest Toy Awards" Seal - Wright’s Media is the only authorized company that we’ve partnered with for the Savvy Auntie Coolest Toy Awards program. Please contact Wright’s Media at

For licensing and permission requests or for more information for the Savvy Auntie®, PANK®, Otherhood®, Auntie's Day® brands and brand assets, please contact Stacey Reiner at Remarkable Brands: