17 Jan in Brand
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Auntie’s Day(TM) Sponsorship Opportunities Announced

Be among the first corporate sponsors of the Fourth Annual Auntie’s Day, the national holiday to celebrate aunts, godmothers and all women who love children not-their-own.

09 Jan in Brand
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Fourth Annual Auntie’s Day™ Announced

Melanie Notkin, lifestyle expert, founder of SavvyAuntie.com, and author of national bestseller, SAVVY AUNTIE: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers and All Women Who Love Kids (Morrow/HarperCollins) announces the date for the fourth annual national holiday honoring and celebrating aunties and godmothers. Auntie’s Day will be celebrated on Sunday, July 22nd, 2012.

20 Dec in Amusings / Brand
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Unnatural Women: Childless in America

In a new report published last month by Springer Science+Business Media, LLC: ‘Unnatural’, ‘Unwomanly’, ‘Uncreditable’ and ‘Undervalued’: The Significance of Being a Childless Woman in Australian Society, authors Stephanie Rich, Ann Taket, Melissa Graham, Julia Shelley Published studied the experiences of childless women in contemporary Australia. The study revealed five recurring themes: woman = mother; notions of ‘natural’ and ‘unnatural’; childlessness as a discrediting attribute; feeling undervalued; and the significance of being childless.

PepsiCo’s Women Inspiration Network

In honor of the Savvy Auntie Book

PepsiCo WINI am thrilled to introduce you to PepsiCo’s corporate-wide women’s initiative called PepsiCo WIN, or the PepsiCo Women’s Inspiration Network. PepsiCo’s Women’s Inspiration Network is a natural fit with the Savvy Auntie brand! Each day I hear such inspirational stories from you, Savvy Aunties. You give so generously to your nieces, nephews, godchildren, and other kids not-your-own. You are MY inspiration network. read more…

Corolle Magic!

Savvy Auntie Loves Corolle Dolls!

Corolle brings it “MAGICAL CHILDHOOD Moments” to Savvy Auntie! Corolle is a new Savvy Auntie sponsor in honor of the release of the Savvy Auntie Book. Read more about Corolle and their beautiful dolls here…

SAVVY AUNTIE

The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers and All Women Who Love Kids

Savvy Auntie Book Savvy Auntie empowers sophisticated, educated, and independent aunts to connect with their inner-Savvy Auntie by sharing everything she needs to know from the minute she discovers her sister or friend is expecting, to confidently lending a hand with a newborn niece or nephew, to keeping up with the walking, talking growing-oh-so-fast bundles of energy, while coping with the occasional meltdown—including her own. Notkin provides a wealth of essential information and insight on child development, health and well-being, and spending ‘QualAuntie’ time with nieces and nephews. Plus she shares tips for baby showers, baby booty, birthdays and big kids. Learn more here….