My Work

Founder, Author, Lifestyle Expert, Market Expert, Spokesperson, Speaker

Otherhood: Modern Women Finding a New Kind of Happiness

An essential read for anyone interested in what it’s like to be a woman today. - Gretchen Rubin

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A few things on my mind

25 Reasons Why Aunts Deserve a Day

25 Reasons Why Aunts Deserve a Day

Originally published in The Huffington Post on July 25, 2014.   This Sunday, July 27, is the 6th Annual Auntie's Day®, the day I established in 2009 to celebrate and honor the maternal women in a child's life. Aunts by relation, aunts by c...Read More »

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Savvy Auntie: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers and All Women Who Love Kids

Read this book, embrace it, pass it along - Elizabeth Gilbert

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Hire Melanie Notkin

Speaker, Spokesperson, Event Host and More...

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Melanie Notkin

Melanie Notkin is the national best-selling author of Savvy Auntie: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers, and All Women Who Love Kids and the founder and personality behind Savvy Auntie, the beloved lifestyle brand celebrating modern aunthood. In 2009, she established Auntie's Day(R), the first annual day to honor aunts and godmothers.

Notkin is the foremost expert on the emerging demographic of childless, often single, women in North America. She has shared her research, writing, and popular voice as a contributor to The New York Times, The Huffington Post, and PsychologyToday.com, among others, and she appears regularly on national television, radio, and the web. Otherhood, her second book, was inspired by her life in New York City.

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