Work with Melanie Notkin as Influencer, Spokesperson, Event Host, Keynote Speaker and/or for her Data & Insights into the PANK and Otherhood demographics. Learn more here. ...
The Power of the PANK
In 2008, Notkin launched Savvy Auntie, the only multiplatform lifestyle brand designed specifically for this powerful segment. As the leader of this tribe, Notkin has become the national authority on, and gatekeeper to, this multi-billion dollar demographic. Earlier this year, in order to more deeply explore PANKs and quantitatively address the business opportunity they present, Notkin teamed up with Weber Shandwick, a leading global public relations firm.
https://youtu.be/5c-q7QlA0JQ Introducing the New Female Marketing Frontier Euromonitor International named Melanie Notkin, her Savvy Auntie brand and PANK (Professi...
Melanie Notkin givers her first TEDx Talk at Bergen Community College: "Welcome to the OTHERHOOD - recorded March 7, 2017 https://youtu.be/75RFZb7c33M
10th Annual National Auntie's Day is Sunday, July 22, 2018
Melanie Notkin, founder of Savvy Auntie, the multi-platform lifestyle brand designed for cool aunts, great-aunts, godmothers and all women who love kids, and the national bestselling author of SAVVY AUNTIE: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers and All Women Who Love Kids, announces the tenth annual day set aside to honor and celebrate aunts and godmothers. The 10th Annual National Auntie’s Day will take place on Sunday, July 22, 2018.
2017 Savvy Auntie Coolest Toy Award Winners!
MELANIE NOTKIN, TOY EXPERT AND AMERICA’S SAVVY AUNTIE®, REVEALS THE 30 COOLEST TOYS OF THE YEAR The 9th annual "Savvy Auntie Coolest Toy Awards" is only top toy list desig...
PANK, SAVVY AUNTIE, AND MELANIE NOTKIN NAMED IN EUROMONITOR INTERNATIONAL “TOP 10 GLOBAL CONSUMER TRENDS FOR 2016″ REPORT
"PANKs (Professional Aunt No Kids) ... [is] a trending demographic. With more consumers postponing or not having children, there's a growing demographic group comprised o...
The rising percentage of childless women is one of the most overlooked and underappreciated social issues of our time. Never before have more women lived longer before having their first child or remained childless toward the end of their fertility. Nearly half of North American women of childbearing age are childless—a dramatic rise from 35 percent in 1976—yet childless women are still perceived as the exception, not the norm.
Shades of Otherhood: Marketing to Women Without Children
Market Research on the Non-Mom On April 29, 2014, Devries Global Public Relations released a white paper entitled: Shades of Otherhood: Marketing to Women Without Children ...
“Savvy Auntie” is the first go-to source for taking delight in the Savvy Auntie lifestyle, based on the popular website and written by America’s foremost expert on modern Aunthood,...