The New York Times Travel: Zeroing In on the Female Traveler
"Seemingly the first promotion from a major American hotel brand directed at women without children, it includes (from $234 a night) a consultation about healthful eating with the hotel’s executive chef, a 30-minute meeting with the hotel’s running expert (and workout clothes and shoes that they may borrow free of charge), a $25 food and drink credit, a 10 percent discount on classes at a nearby yoga studio, a Westin White Tea candle and a new book, “Otherhood: Modern Women Finding a New Kind of Happiness,” by Melanie Notkin. Ms. Notkin has received a good deal of media attention in recent years thanks to her focus on women without children and her involvement with marketing reports about their potential spending power."
