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Why aunts are the ultimate wingwomen of modern parenting

Australia's DailyLife.com mentions Melanie Notkin's PANK demographic and Auntie's Day in a wonderful essay on the importance of aunts at Mother's Day.

"Our aunts unlikely need cheering up. They may well be enjoying the many pleasures of their PANK (Professional Aunt No Kids) lives. Or they could be doing a double-act as a mother to their own progeny. But while not forgotten either, aunts are not exactly remembered – on a national scale, at least. There has been an Auntie's Day in the US since 2009, however one suspects it has the same societal impact as 2016 being the United Nations International Year of Pulses. Still, it's the thought that counts, right?"

More at DailyLife.com.au

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Literary Agent: Jennifer Joel, ICM Partners JJoel@icmpartners.com

Book to TV & Film Agent: Josie Freedman, ICM Partners JFreedman@icmpartners.com

Savvy Auntie Coolest Toy Award Seal usage rights: For all licensing and permission requests or for more information of the "Savvy Auntie Coolest Toy Awards" Seal - Wright’s Media is the only authorized company that we’ve partnered with for the Savvy Auntie Coolest Toy Awards program. Please contact Wright’s Media at
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For licensing and permission requests or for more information for the Savvy Auntie®, PANK®, Otherhood®, Auntie's Day® brands and brand assets, please contact Stacey Reiner at Remarkable Brands:
stacey@remarkablebrandsinc.com