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Celebrating Four Years of the Power of the PANK!

On November 30, 2012, my company, Savvy Auntie, along with Weber Shandwick and KRC Research, released our groundbreaking North American joint study on The Power of the PANK or Professional Aunt No Kids. While I had coined the term back in 2008 when I launched Savvy Auntie, it was this well-received study on the childless aunt that really moved the PANK into the realm of global recognition.

It was on this day four years ago that The New York Times featured me and the study in a half-page feature in the Sunday Style section, on the NYTimes.com homepage, and in the Business Decoder section with a video interview of me and others (see video below)

Since then, the PANK has been ranked a Euromonitor International Top 5 Global Travel Trend for 2013 and mentioned along with me and Savvy Auntie in the Euromonitor International Top 10 Global Consumer Trends for 2016.

 

Style Section pic by Jennifer Walsh

Photo by Jennifer Walsh

Here's the article in The New York Times Sunday Style section

Here's more information on the PANK.

 

 

Contact

Connect with Melanie Notkin

Keep in touch

Contact Melanie Notkin or her representatives below:

For general press inquiries:
press@melanienotkin.com

Bulk or special co-branded copies of the book:
Info@MelanieNotkin.com

Speaking:
Info@MelanieNotkin.com

Literary Agent: Jennifer Joel, ICM Partners JJoel@icmpartners.com

Book to TV & Film Agent: Josie Freedman, ICM Partners JFreedman@icmpartners.com

Savvy Auntie Coolest Toy Award Seal usage rights: For all licensing and permission requests or for more information of the "Savvy Auntie Coolest Toy Awards" Seal - Wright’s Media is the only authorized company that we’ve partnered with for the Savvy Auntie Coolest Toy Awards program. Please contact Wright’s Media at
SavvyAuntie@Wrightsmedia.com

For licensing and permission requests or for more information for the Savvy Auntie®, PANK®, Otherhood®, Auntie's Day® brands and brand assets, please contact Stacey Reiner at Remarkable Brands:
stacey@remarkablebrandsinc.com