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Aunt Maria has become a PANK

Translated from Italian by Chrome Translate

Once they used to call them derisively "spinsters", today large companies are courting them. Here are the professional-aunt-no kids.

by Virginia Di Marco

In the beginning it was "Aunt Maria". The unmarried and childless sister of mum or dad who, at the time, was also called "the aunt zitella".

Today that aunt Maria there is practically no more. PANKs are emerging with ever increasing strength in their place.

Who are PANKs?
Literally, it is an acronym for "professional-aunt-no kid".

Career women, without children, aunts by genetics or by an elective affinity. The first to coin this acronym was the American author and journalist Melanie Notkin.

Among her books there is also the best seller Savvy Auntie: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers and All Women Who Love Kids (2011). A guide for all those aunts, great-aunts, godmothers and in general women without children who aspire to be "expert aunties".

Learn more at SKY24 https://tg24.sky.it/salute-e-benessere/2018/10/31/zia-maria-e-diventata-una-pank.html

Contact

Connect with Melanie Notkin

Keep in touch

Contact Melanie Notkin or her representatives below:

For general press inquiries:
press@melanienotkin.com

Bulk or special co-branded copies of the book:
Info@MelanieNotkin.com

Speaking:
Info@MelanieNotkin.com

Literary Agent: Jennifer Joel, ICM Partners JJoel@icmpartners.com

Book to TV & Film Agent: Josie Freedman, ICM Partners JFreedman@icmpartners.com

Savvy Auntie Coolest Toy Award Seal usage rights: For all licensing and permission requests or for more information of the "Savvy Auntie Coolest Toy Awards" Seal - Wright’s Media is the only authorized company that we’ve partnered with for the Savvy Auntie Coolest Toy Awards program. Please contact Wright’s Media at
SavvyAuntie@Wrightsmedia.com

For licensing and permission requests or for more information for the Savvy Auntie®, PANK®, Otherhood®, Auntie's Day® brands and brand assets, please contact Stacey Reiner at Remarkable Brands:
stacey@remarkablebrandsinc.com