She launched a movement!
Melanie Notkin (aka Savvy Auntie) is the founder of SavvyAuntie.com and creator of the popular Savvy Auntie lifestyle brand – the phenomenon heralded by fabulous kid-friendly women everywhere as a celebration of modern, cosmopolitan aunthood. These PANKs (Professional Aunts No Kids) aren’t childless – they’re childfull! And their love is a gift.
Spokesperson, speaker, author and influencer, Melanie is a sought after family-friendly lifestyle expert.