Melanie Notkin is an entrepreneur, author, speaker, marketer and the leading voice of the nearly 50 percent of American women who are childless.
Founder SAVVY AUNTIE: The multiplatform lifestyle brand for cool aunts, great aunts, godmothers and all women who love kids
Notkin launched SavvyAuntie.com, the first online community for aunts and godmothers, in the summer of 2008 to wide acclaim. The award-winning website includes expert content designed specifically for aunts. Notkin’s book on the subject, SAVVY AUNTIE: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers and All Women Who Love Kids (Morrow, 2011), was a Wall Street Journal best-seller. She is currently working on her second book entitled: Otherhood, to be published by Seal Press and Penguin Canada in early 2014.
Today, Savvy Auntie is ranked among Forbes’ Top 100 Websites for Women. The Facebook Brand Page finds more than 92,000 in the “Auntourage” and the Twitterfeed has 21,000 Followers. Notkin has accumulated a large and influential social media following and is ranked among the Top 100 Most Powerful Women on Twitter (Grader) and is a Top 10 Woman in Social Media (genConnect/YahooShine).
As the leading voice on aunthood and childless women, Notkin has been featured on CNN, NBC, CBS, ABC, FOX, CW as well as on NPR, and the BBC and Australia’s ABC RadioNational. Notkin also pens popular blogs on Huffington Post Women and PsychToday.com on the subjects of childless and/or single women.
As a marketer, Notkin identified an overlooked and influential segment of women, the nearly 50 percent of American women who are childless – specifically the nearly 20% of U.S. women who identify as playing an active role in the life of a child not-their-own – and dubbed them PANKs® – Professional Aunts No Kids. Notkin was featured in The New York Time Sunday Style section for a national research study entitled The Power of the PANK which she released with Weber Shandwick and KRC Research in December 2012.
She has attracted leading brands including Hasbro, Disney, Hallmark, Tropicana, JCPenney, Yoplait, Sprout and Scholastic as sponsors. Her groundbreaking advertising campaigns have been featured in The New York Times, Advertising Age, Mashable.com and The Wall Street Journal where she’s been lauded as a ‘trusted source’ and spokesperson for America’s top brands.
As a toy expert, Notkin launched the SAVVY AUNTIE COOLEST TOY AWARDS in the fall of 2009 to help secondary caregivers become aware of the expert-approved toys kids crave every holiday season. She serves on the Toy Industry Association Toy of the Year Nomination Committee, was a speaker at PlayCon 2012, and is a former contributing editor at Toy Wishes Magazine.
In 2009, Notkin launched AUNTIE’S DAY®, the first national holiday to honor and celebrate aunts and aunthood. The fifth annual Auntie’s Day will take place on Sunday, July 28, 2013.
As a successful business woman, Notkin lectures at various conferences inspiring women, students and entrepreneurs on launching the businesses of their dreams and leveraging social media to do so. She was a regular panelist on FOX News Live Business Hour and has been featured in Business Week, Inc Magazine and Huffington Post for her work as an entrepreneur, as well as in white papers for Forrester Research and Marketing Profs.
Before developing Savvy Auntie, Notkin was an award-winning, senior level interactive marketing and communications executive for global Fortune 500 companies, including The New York Times and American Express, as well as L’Oréal. She is a graduate of McGill University in Montreal, Canada where she was born.
Notkin is a Savvy Auntie and Auntie by Relation (ABR) to a number of wonderful children who are the loves of her life. She is also an Auntie By Choice (ABC) to all of her friends’ kids, who come in a very close second. Notkin resides and works in New York City.
You can find Melanie at Twitter.com/SavvyAuntie, Facebook.com/SavvyAuntie ,Youtube.com/SavvyAuntie and of course SavvyAuntie.com.
AWARDS and ACCOLADES
2012 Forbes Top 100 Websites for Women
2012 Stiletto Woman Best Micro Business Brand
2011 Forbes Top 100 Websites for Women
2009 Webby Award nominee for Best Family/Parenting site
2008 Springwise.com Top 10 Lifestyle and Leisure Business Idea
Top 100 Most Powerful Women on Twitter (Twitter Grader)
Top 20 Twitter Elite in New York City (Twitter Grader)
Top 10 Women in Social Media (Yahoo Shine)
Top 5 Social Media Super Female Heroes In North America (The Next Woman)
Mashable.com Top 5 Start Ups in New York City’s Social Media Hub (2009)
Wall Street Journal Best-Sellers List, May 2011
Amazon.com #1 Best-Seller, Mother’s Day Gift Ideas in Books, May 2011
CNN American Morning
The Today Show
ABC News Now
Fox News Live
Good Day NY
NBC The 10! Show
The New York Times
The Wall Street Journal
The Washington Post
The Star Ledger
The Dallas Morning News
Better Homes and Gardens
Notable Online Press
Photo of Melanie by Ana Schechter