Melanie Notkin

My first cover! Thank you GEM Magazine Long Island for featuring me on the cover of your summer issue! To read the full story, go to http://www.gemmagazineli.com/  Or pick up your copy in Long Island all summer long!    

On a snowy morning in Montreal, when I was four, not-quite-five, I was struggling to put on my big red rubber boots. My mother sat nearby and watched me, as I finally succeeded, enabling my independence. “I can’t wait until I turn five!” I said with pride for my accomplishment, knowing there would be more [...]

My latest post for Huffington Post Women   I want to be a mother. I know what some of you may say: Have a baby on your own; adopt; foster. And a few of you may say: Sorry, lady, you should have thought of that earlier. You’re just too old. But I want to be [...]

I can’t believe it! I’m actually on the cover of a magazine!

Melanie Notkin, founder of Savvy Auntie, the multi-platform lifestyle brand designed for cool aunt, great-aunts, godmothers and all women who love kids and and national bestselling author of SAVVY AUNTIE: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers and All Women Who Love Kids (Morrow 2011) announces the date for the fifth annual national day dedicated to honoring and celebrating aunts and godmothers. Auntie’s Day will take place on Sunday, July 28, 2013.

Fortunate is the woman who is photographed by Ana Schechter.

I had a blast on the Rachael Ray show! Rachael, who is a very Savvy Auntie herself, and I had fun on set. I shared my picks for gifts for kids at $5, $30 and $50…. Let me know what you think!

Sometimes, we all feel like we need a miracle. We’re stuck in a career that’s going nowhere, or a relationship that’s going nowhere… or no relationship at all. Some of us want to be mothers but motherhood eludes us. Or we’re feeling like we’re out of shape or out of sync with those around us….

I know what you’re thinking.

I can read it on your face… the distracted smile, the unconvincing nod, the slightly furrowed brow…

PANK® Power is the new Website and destination I have launched designed specifically for brands and marketers who want to learn how to bring the Power of the PANK to their colleagues, clients and audiences.

Brands and Marketers can discover The Power of the PANK – the next marketing frontier – and learn how I, the national authority on the PANK demographic, can work with them as Spokesperson, Speaker and/or Consultant.

At PANKpower.com, one can also download The Power of the PANK report, a joint study by Savvy Auntie and Weber Shandwick with KRC Research.