Savvy Auntie Coolest Toy Awards 2015

Savvy Auntie partners with TTPM®, the only site that combines expert written and videos reviews with live price comparison and one-click purchasing


New York, NY – November 11, 2015 – Melanie Notkin, founder and CEO of Savvy Auntie, the multiplatform lifestyle brand for aunts and godmothers, announces the 7th Annual Savvy Auntie Coolest Toy Awards for the 2015 holiday season. A total of 25 cool toys have made the coveted list.

With many toy marketers and toy lists focusing on primary caregivers, Notkin created the Savvy Auntie Coolest Toy Awards in 2009 to give aunts and secondary caregivers the toy-savvy they need to make the best gift choices for the children in their lives. Savvy Aunties may be secondary caregivers, but they are primary gift givers.

Savvy Auntie attracts PANKs®, or Professional Aunts No Kids, the term Notkin coined in 2008 for the growing demographic of female consumers who are not moms, by circumstance or choice, and have a special bond with a child in their life. According to the 2012 joint-study entitled: The Power of the PANK, by Savvy Auntie and Weber Shandwick, there are 23 million PANKs in North America. PANKs spend $9 billion a year on nieces and nephews, baseline just one child per PANK. A whopping 76% of PANKs spend over $500 per niece and nephew, per year.

Notkin’s annual holiday toy list helps Savvy Aunties maintain that “Cool Aunt” status while fostering what Notkin has playfully dubbed: “QualAuntie Time” - the playtime aunts spend with a niece or nephew of any age. Playtime is an important part of any baby or child’s developmental growth. Studies show that from pretend play as babies and toddlers, to social development and problem solving as big kids, toys that children enjoy playing with are an important part of their development.

As a respected toy expert, Notkin meets with toy manufactures and industry analysts to discover the year’s ground-breaking toys – the ones on the top of most nieces’ and nephews’ lists. Notkin then adds her own “Savvy Auntuition” to curate the list. “The toys children want to play with the most are the coolest toy choices an aunt can make,” Notkin says.

And now, for the first time, Savvy Auntie has partnered with TTPM.com, the #1 source for all things play where consumers can research and find the best playthings. TTPM is the only site that combines expert reviews (video and written) with live price comparison, one-click purchasing, and product availability at major retailers including Amazon, Wal-Mart, Target, Toys“R”Us, and more.

“As founder of Savvy Auntie, I’m thrilled to partner with TTPM for the Savvy Auntie gift guide,” said Notkin. “Now Savvy Aunties will not only be able to find the coolest toys, but by linking directly to TTPM.com, they will also find the best prices for the toys available at time of purchase.”

“Melanie Notkin is the authority on the aunt demographic, the growing niche of child-loving women companies should have a strong connection with,” said Jim Silver. “Now TTPM is able to deliver our expert reviews to this demographic and help them become savvier consumers about the toys they choose for their nieces and nephews at the holidays and all year long.”

The 2015 Savvy Auntie Coolest Toy Award Winners are listed at SavvyAuntie.com/ToyAwards with links to TTPM reviews (as available) along with the Savvy Auntie “Ask a Parent” feature to ask for parent-approval if desired. The 25 winners earn a 2015 Savvy Auntie Coolest Toy Award Seal for promotional purposes.




There are 25 winners in all, sorted by age. For more information on each winner and “Why Savvy Auntie Loves It,” visit SavvyAuntie.com/ToyAwards:

Age 1+

Go Go Smart Wheels RC Speedway: VTech

Age 2+

The Peanuts Movie Happy Dance Snoopy: Just Play

Age 3+

Smart Toy Monkey or Bear:  Fisher-Price

Club Petz Lucy Puppy Dog: Just Play

Doc McStuffins Take Care of Me Lambie: Just Play

Star Wars Hot Wheels Light Side vs. Dark Side 5-Pack: Mattel

Barbie Dreamhouse: Mattel

Barbie Fashionistas Black and White Dress: Mattel

Age 4+

Chubby Puppies Collection: Spin Master

Color Alive Mythical Creatures: Crayola

Kidizoom Action Cam: VTech

Minions Movie Minion Bob Talking Figure: Thinkaway Toys

Marvel Avengers Remote Control Hulk Smash XPV: Jakks Pacific

Age 5+

FurReal Starlily My Magical Unicorn: Hasbro

Hot Wheels Ultimate Garage: Mattel

Shopkins Fashion Boutique: Moose Toys

Age 6+

Chocolate Pen: Skyrocket Toys

Age 7+

View-Master Virtual Reality Starter Pack: Mattel

Age 8+

Legendary Yoda: Spin Master

Age 9+

LEGO Star Wars The Force Awakens Millennium Falcon: LEGO

Age 10+

LEGO Dimensions Starter Pack: LEGO

Girls Scouts Cookie Oven: Wicked Cool Toys

Meccano MeccaNoid G15: Spin Master

Age 12+

Sky Viper m200 Nano Drone: Skyrocket Toys

Age 13+

Star Wars The Force Awakens BB-8 Droid: Sphero



About Savvy Auntie

Founded by Melanie Notkin, Savvy Auntie is the multiplatform lifestyle brand that empowers and engages aunts, serving the PANK demographic discovered and coined by Notkin, and heralded by fabulous kid-loving women everywhere as a modern celebration of Aunthood. Notkin launched SavvyAuntie.com in 2008 and it remains the first and only resource and online community for this demographic. The brand also includes a popular and engaged social media following, Auntie’s Day® - a national day founded by Notkin to honor aunts and godmothers, and Melanie Notkin’s national bestseller: Savvy Auntie: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers and all Women Who Love Kids (Morrow 2011). As a lifestyle expert, toy expert and a taste-maker for children’s trends, Notkin appears on TV and as a spokesperson for brands.

About TTPM

TTPM is the #1 source for all things play where consumers can research and find the best playthings. TTPM is the only site that combines expert reviews (video and written) with live price comparison, one-click purchasing, and product availability at major retailers including Amazon, Wal-Mart, Target, Toys“R”Us, Babies“R”Us, buybuy BABY, GameStop, Best Buy, Sports Authority, Modell’s Sporting Goods, PetSmart, and Wag.com. TTPM ensures parents and gift givers are finding the right products for kids at the best prices. The seasoned TTPM editorial team reviews thousands of products each year, providing comprehensive video and written reviews of toys, baby products, kids’ electronics, sporting goods, and family friendly video games, apps, books, and movies.


For additional information on the Savvy Auntie Coolest Toy Awards or on-air and talent inquiries:Press@SavvyAuntie.com




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