• December 20, 2010
  • By PR Dept
  • Comments Off on Spokesperson
  • in

“[Notkin’s] a trusted voice,” said Steven Clough, a media planner for Razorfish who facilitated the [Disney] deal. “Consumers are talking about brands on the Internet, and brands are starting to participate in that conversation…” –Wall Street Journal

As spokesperson for some of America’s most beloved family brands, Melanie has helped create an engaged connection with a long-neglected yet influential group of American women: Savvy Aunties. Through video, Twitter and advertorial, her unique yet family-friendly perspective has interested brands including: Disney, Hallmark, Tropicana, JCPenney, Scholastic, Sprout, TNT and many others.

  • Top 10 Women in Social Media – genConnect / Yahoo Shine
  • Top 100 Most Powerful Women on Twitter – TwitterGrader.com
  • Top 5 Social Media Female Super Heroes in North America – The Next Woman

Melanie Notkin has represented the following family-friendly brands with video promotion:

  • Tropicana
  • Hallmark
  • JCPenney
  • Intrepid Travel

"We’ve seen a lot of networks try and capitalize on the Twitter phenomenon…. We’re especially intrigued by TNT’s approach to forgo the celebrity angle, however, and turn to a member of the web/tech space for her influence and audience…Notkin’s openness about the sponsored conversation, the direct alignment with her audience, and the network’s involvement somehow make this campaign appear more genuine." -Mashable

Melanie has also led and moderated realtime Twitter discussions for Turner/TNT and live audience chats and video interstitials for Oxygen.com

"Having Melanie host our real time social viewing party “OxygenLive” for an episode of Tori & Dean Home Sweet Hollywood was a blast!  Fans loved dishing with Savvy Auntie on Tori’s fashion, relationship and adorable kids!" – Jennifer Kavanagh, VP Digital, Oxygen Network

For information on how Melanie Notkin can help your brands reach women who are not mothers but who love a child in their lives, click here.

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Literary Agent: Jennifer Joel, ICM Partners JJoel@icmpartners.com

Book to TV & Film Agent: Josie Freedman, ICM Partners JFreedman@icmpartners.com

Savvy Auntie Coolest Toy Award Seal usage rights: For all licensing and permission requests or for more information of the "Savvy Auntie Coolest Toy Awards" Seal - Wright’s Media is the only authorized company that we’ve partnered with for the Savvy Auntie Coolest Toy Awards program. Please contact Wright’s Media at

For licensing and permission requests or for more information for the Savvy Auntie®, PANK®, Otherhood®, Auntie's Day® brands and brand assets, please contact Stacey Reiner at Remarkable Brands: