“[Notkin’s] a trusted voice,” said Steven Clough, a media planner for Razorfish who facilitated the [Disney] deal. “Consumers are talking about brands on the Internet, and brands are starting to participate in that conversation…” –Wall Street Journal
As spokesperson for some of America’s most beloved family brands, Melanie has helped create an engaged connection with a long-neglected yet influential group of American women: Savvy Aunties and women of Otherhood. Through TV, Radio, Internet Media Tours, Facebook Live, Video, Twitter and Advertorial, her unique and family-friendly perspective has interested brands including: Disney, Hologic, Intrepid Travel, Hallmark, Tropicana, JCPenney,
"We’ve seen a lot of networks try and capitalize on the Twitter phenomenon…. We’re especially intrigued by TNT’s approach to forgo the celebrity angle, however, and turn to a member of the web/tech space for her influence and audience…Notkin’s openness about the sponsored conversation, the direct alignment with her audience, and the network’s involvement somehow make this campaign appear more genuine." -Mashable
Melanie has also led and moderated realtime Twitter discussions for Turner/TNT and live audience chats and video interstitials for Oxygen.com
"Having Melanie host our real time social viewing party “OxygenLive” for an episode of Tori & Dean Home Sweet Hollywood was a blast! Fans loved dishing with Savvy Auntie on Tori’s fashion, relationship and adorable kids!" – Jennifer Kavanagh, VP Digital, Oxygen Network
For information on how Melanie Notkin can help your brands reach women who are not mothers but who love a child in their lives, click here.