Press
- Sunday Mail, Australia: Made for Play
- The Rachael Ray Show: Gifts at $5, $30 and $50
- Travel Weekly: The PANK market a promising one in multigenerational travel
- NYTIMES TimesCast: Marketing to Aunts: A look at a potentially lucrative demographic: the PANK
- The Age: Sainted aunts a boon for advertisers
- Canada AM: Meet ‘professional aunts with no kids’
- Global Toy News: The Buying Power of Aunts; Melanie Notkin the Savvy Auntie
- Toronto Star: PANK: Professional Aunt with No Kids spend big on nieces, nephews
- Forbes: What Mattel, Royal Caribbean And MassMutual Know About Women Buyers That Might Surprise You
- TechJournal: Marketers: how to tap into the buying power of PANKs
- The New York Times – Holiday Bonus: A Beloved Aunt With Cash
- WSJ – No Vacation From Tweeting – Social Media’s Power Players Want to Stay ‘On Brand,’ Even on a Honeymoon Safari
- Babystyle Magazine: Smitten with Savvy Auntie
- The Rise of the Savvy Auntie: Marketing Smarts [PODCAST]
- Richard Gottlieb, Global Toy News: The Gatekeeper and the Savvy Auntie
- TODAY Show: Today’s Professionals
- Jeremiah Owyang: Not Just Moms: Untapped Opportunity for Brands, meet the ‘Savvy Auntie’ aka PANKs
- New York Times: Let’s Hear It for Aunthood
- Bella in You: Auntie Up!
- FOX Good Day NY: The Savvy Auntie
- iVillage: Read the Transcript of Our Twitterchat with Savvy Auntie Melanie Notkin!
- Whine at 9: Upping the Auntie
- Psychology Today: Why Aunts Deserve a Day
- CNN American Morning: How to be maternal without having children
- Huffington Post: The Truth About Childless Women
- iVillage: Are You a Woman in Need of an Auntourage? Join Our Twitterview!
- Yahoo Shine: Is being an aunt better than being a mom?
- The Queen Aunts
- Halogen: Melanie Notkin on the Importance of Being an Aunt
- It’s Your Health Network radio: Savvy Auntie
- PIX 11 Morning News: ‘Savvy Auntie’ A Guide To Women Without Children
- Savvy Auntie: Some Thoughts on Marginalized Roles and Styles of Writing
- NPR: Calling All ‘Cool Aunts’: It’s Time to Get ‘Savvy’
- MarieClaire.com: Exclusive Q&A: Melanie Notkin is The Savvy Auntie
- UrbanBabyBUZZ: Savvy Aunties Unites
- Chicago Parent: Mother’s Day 2011: Gift Guide
- HuffPo Living: Honoring Cool Aunts And Other ‘Other-Mothers’ This Mother’s Day
- Glamour.com: Your Happiness: Love Kids, But Don’t Want to Be a Mom? The Book for You!
- NewsObserver: The Mother of All Guides
- New York Family, May issue: Aunt Appreciation
- NBC Philadelphia The 10! Show – Perfect Guide for Aunts
- KLNW-Washington Peeling Mom off the Ceiling: Savvy Auntie
- ‘Savvy Auntie’ – It’s Not Just A Book, It’s A Movement
- Ladies Home Journal: How To Be a Savvy Auntie This Spring
- wowOwow: Changing Course
- ABCNewsNow @Work with Tory Johnson: Turning Your Niche Into a Small Business
- Live Stream Launch Event, Melanie Notkin interviewed by Tamsen Fadal
- PepsiCo WIN with Savvy Auntie
- Fame Game: Savvy Auntie Book Launch
- RealityTea: PHOTOS: Reality Stars’ Week In Photos – April 30!
- Radar Online: Hot Photos
- Oh How I Read Thee: Book #12 Savvy Auntie
- Mother’s Day Gift Suggestion for the Non Moms: Savvy Auntie Book
- NearSay: ‘Savvy Auntie’ Book Launch
- The Happiness Project Interview: “I Focused on Who I Wasn’t By My Mid-Thirties…Instead of Focusing On Who I Am.”
- Blogger Spotlight: Savvy Auntie
- Savvy Auntie: A Must-Read for Cool Aunts and Moms, Too
- Mom Generations: The SAVVY AUNTIE Book is Here!
- FloLiving: Alisa interviews Melanie Notkin of SavvyAuntie.com
- Epic Change: Where Kindness Leads
- Pink Done Right Equals PANK® And Male Marketers Should Pay Attention
- Coping Conversations with Dr Bob Phillips: Melanie Notkin
- School Substitute and Savvy Auntie
- Melanie Notkin’s “Savvy Auntie” is the Perfect Book for Women Who Love Other People’s Children
- A Doll’s Story: Interview with Melanie Notkin of SavvyAuntie.com
- Positive ‘auntitudes’
- Learning to be a Good Aunt
- It Girl Spotlight: Melanie Notkin
- Top 5 Social Media Super Female Heroes In North America
- Cool Christmas Gifts for Kids [video]
- How to Develop Niche Communities: A Word with Savvy Auntie
- Welcome to the Family [Video]
- Savvy Aunties: Childless But Happy [video]
- Yahoo Shine
- Sprouter
- BlogTalkRadio
- In Her Shoes: The importance of being ‘Auntie’
- BBC’s Women’s Hour
- 2009 and before
- Older Press
Join the Auntourage!
Subscribe
Search the site