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Tagged PANK

Browsing all posts tagged with PANK

  • February 11, 2014
  • By PR Dept
  • Comments Off on Hotel-Industry.co.uk: A “Mammoth” New Experience for PANKs At The Sheraton Grand Hotel & Spa
  • in Press

Hotel-Industry.co.uk: A “Mammoth” New Experience for PANKs At The Sheraton Grand Hotel & Spa

Perfect for PANKs – Professional Aunts No Kids – the Sheraton Grand Hotel & Spa has partnered with National Museums Scotland to offer an aunt-friendly package.

11/02/2014: The Sheraton Grand Hotel & Spa, Edinburgh has launched a “Mammoth” package to entice the lucrative PANK demographic with luxury accommodation and tickets to the Mammoths of the Ice Age exhibition.

The PANK trend – currently hot in the US where around 42% of women up to 44 years old do not have children – is generally reflective of women choosing to have children later in life, or not at all, who enjoy a close relationship with relatives’ children. Travel firms in the US have become increasingly aware of the power of the PANKs, with their love of travel and levels of disposable income, and are targeting this sector. It is a trend that’s set to grow in the UK and the Sheraton Grand Hotel & Spa has partnered with National Museums Scotland to offer PANKs an opportunity to get up close with woolly mammoths and share quality time and experiences with their cherished nieces and nephews.

Read more at Hotel-Industry.co.uk

  • December 10, 2013
  • By PR Dept
  • Comments Off on NYMag The CUT: I’m Not a Spinster Aunt, I’m a PANK
  • in Press

NYMag The CUT: I’m Not a Spinster Aunt, I’m a PANK

I’m Not a Spinster Aunt, I’m a PANK

"As I enter my first holiday spending spree that includes a little life-form to adorn with miniature things, I’m not quite sure how to feel about being stamped with the cutsey acronym. When I spoke to Melanie Notkin, a PANK herself and author of The Savvy Auntie: The Ultimate Guide For Cool Aunts, she gave me an even more specific (and more twee) label: I am a "Debutaunt," because this is my brother’s first child. (Other aunt varieties, according to Notkin, include the “Aunt by Choice” (a very close family friend) or the “Lesbiaunt” (self-explanatory), Notkin has built a business on advice for “the modern cosmopolitan aunt,” and at the SavvyAuntie.com, she recommends toys to buy, trips to take, and also offers parenting-adjacent tips (like why your niece or nephew needs a flu shot). My niece is a future “Fashionieceta,” Notkin reveals and reiterates that I can fill in as her key style role model during our “Qualauntie” time together..."

  • November 4, 2013
  • By PR Dept
  • Comments Off on QUARTZ: The latest travel marketing craze: Unmarried aunts who want to spoil other people’s kids
  • in Press

QUARTZ: The latest travel marketing craze: Unmarried aunts who want to spoil other people’s kids

Travel operators have a new target: unmarried women with money to spend on their nieces, nephews, or god-children. This demographic, nicknamed “PANKs” (Professional Aunt, No Kids), has potential especially in the US, argues a new report (pdf) on global tourism trends by Euromonitor...

Read the full article at QZ.com

  • July 26, 2013
  • By PR Dept
  • Comments Off on 5th Annual Auntie's Day is Sunday, July 28!
  • in Blog, Brand
5th Annual Auntie's Day is Sunday, July 28!

5th Annual Auntie's Day is Sunday, July 28!

When I launched Savvy Auntie five years ago, my first mission was to change the way we look at aunts in America today. Often imagined as a relic of a generations past, the term 'aunt' conjured up an i...Read More »
GEM Magazine LI Cover Story!

GEM Magazine LI Cover Story!

My first cover! Thank you GEM Magazine Long Island for featuring me on the cover of your summer issue! To read the full story, go to http://www.gemmagazineli.com/  Or pick up your copy in Long Island...Read More »
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Contact

Connect with Melanie Notkin

Keep in touch

Contact Melanie Notkin or her representatives below:

For general press inquiries:
press@melanienotkin.com

Brand queries on PANKs and more:
Info@MelanieNotkin.com

Bulk or special co-branded copies of the book:
Info@MelanieNotkin.com

Speaking:
Info@MelanieNotkin.com

Literary Agent: Jennifer Joel, ICM Partners JJoel@icmpartners.com

Book to TV & Film Agent: Josie Freedman, ICM Partners JFreedman@icmpartners.com

Savvy Auntie Coolest Toy Award Seal usage rights: For all licensing and permission requests or for more information of the "Savvy Auntie Coolest Toy Awards" Seal:
SPelon@wrightsmedia.com

For licensing and permission requests or for more information for the Savvy Auntie®, PANK®, Otherhood®, Auntie's Day® brands and brand assets:
info@rsavvyauntie.com