Melanie Notkin

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Be among the first corporate sponsors of the Fourth Annual Auntie’s Day, the national holiday to celebrate aunts, godmothers and all women who love children not-their-own.

Melanie Notkin, lifestyle expert, founder of SavvyAuntie.com, and author of national bestseller, SAVVY AUNTIE: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers and All Women Who Love Kids (Morrow/HarperCollins) announces the date for the fourth annual national holiday honoring and celebrating aunties and godmothers. Auntie’s Day will be celebrated on Sunday, July 22nd, 2012.

In a new report published last month by Springer Science+Business Media, LLC: ‘Unnatural’, ‘Unwomanly’, ‘Uncreditable’ and ‘Undervalued’: The Significance of Being a Childless Woman in Australian Society, authors Stephanie Rich, Ann Taket, Melissa Graham, Julia Shelley Published studied the experiences of childless women in contemporary Australia. The study revealed five recurring themes: woman = mother; notions of ‘natural’ and ‘unnatural’; childlessness as a discrediting attribute; feeling undervalued; and the significance of being childless.

Smitten by Savvy Auntie is the new weekly deals program curated with love by me, Melanie Notkin, exclusively for the Savvy Auntourage!

Are aunts and godmothers under-appreciated?

I am please to announce that the third annual Auntie’s Day, sponsored by SavvyAuntie.com, will take place on Sunday, July 24, 2011!

The original “Melanie Notkin” logo is my latest pride and joy. Here’s how it came about…

It’s the destination for all things related to me and the award winning Savvy Auntie lifestyle brand I founded.