SAVVY AUNTIE® Reveals the 20 Coolest Toys of 2020!

The annual SAVVY AUNTIE toy awards list is designed for the generous tribe of cool aunts, great-aunts, godmothers and all women who love kids who strive to be heroes at the holiday season - and all year 'round.

Savvy Auntie Coolest Toy Awards 2020

New York, NY – November 6, 2020 – Melanie Notkin, founder of SAVVY AUNTIE, the media and lifestyle brand heralded as a celebration of modern aunthood, announces the winners of the 12th Annual Savvy Auntie Coolest Toy Awards.
Since 2009, the annual Savvy Auntie Coolest Toy Awards list has helped all secondary caregivers, and especially PANKs (Professional Aunts No Kids), discover the coolest toys and games at the top of holiday season wish-lists
A 2018 national study of PANKs entitled: GENERATION PANK: The Social & Economic Influence of PANKs - Professional Aunts No Kids, by Melanie Notkin and Michael De Cicco, affirms that PANKs are an affluent, well-educated, emergent consumer tribe. With a conservative estimate of 2.5 nieces and nephews per PANK, these generous aunts collectively spend a whopping $61 billion annually on the babies, children and teens they love. This annual spend includes the $168 PANKs spend on gifts per niece and nephew at the holiday season - including a portion of the $241 they spend on toys and games for each niece and nephew throughout the year.
20 Cool Toys for a Challenging 2020

With the challenge of COVID-19, more gift-givers are shopping online than ever before and are looking for toys and games they recognize as safe-bets to bring a sense of wow to their nieces and nephews -- without having to see the toys and games in person. For 2020, traditional play patterns with toys like dolls, plush and vehicles lead the way. Longtime beloved brands like Barbie, Hot Wheels, Super Friends, Blues Clues and Star Wars also make the winners list, while the newer trend of “surprise-inside” toys and collectibles, that are just as easy to choose online as in-store, rank among the coolest.

Notkin's list of top toys also support a child’s development like nurturing skills for both nieces and nephews. Notkin included playsets that enable children to imagine worlds through open-ended play, while also including toys that inspire ways to make the world better a place. Interactive toys and games that are right on current trends like drone play, voice recognition and influencer-style creator play, are also winners in 2020.

Notkin's list of coolest toys range from affordable (under $15) to aspirational (over $150) so there is a Savvy Auntie Coolest Toy Award winner to help make every aunt feel like a hero at the holidays. 


The Race Is On!

Air Hogs Stunt Shot Remote Control Vehicle by Spin Master

WowWee Power Treads

Hot Wheels Criss Cross Crash Motorized Track Set by Mattel

All Dolled Up!

Mealtime Magic Mia and Maya Interactive Feeding Baby Dolls by Spin Master

Zoe Doll by Healthy Roots


Home Away from Home


Fisher-Price Imaginext DC Super Friends Super Surround Batcave

PJ Masks Transforming 2 in 1 Mobile HQ by Just Play

Passion for Pets

Little Live Pets Gotta Go Flamingo by Moose Toys

Squeakee The Balloon Dog by Moose Toys

Present Pets Interactive Unboxing Pets by Spin Master

Blume Petal Pets 2-Pack Collectible Pet and Charm Bracelet by SkyRocket

Real Characters

Star Wars The Child - AKA Baby Yoda - Animatronic Edition by Hasbro

Blue's Clues & You! Dance-Along Blue Plush by Just Play

Jurassic World Control N Conquer Carnotaurus by Mattel

Modern Kid Tech

Drone Home Game with Real Flying Drone by PlayMonster

Hatchimals Pixies Crystal Flyers by Spin Master

VTech KidiZoom Creator Cam

Real Rigs Recycling Truck by Kid Trax

For more detailed information on each 2020 SAVVY AUNTIE Coolest Toy Award Winner and “Why Savvy Auntie Loves It,” visit SavvyAuntie.com/ToyAwards or look for the gold Savvy Auntie Coolest Toy Awards seal!        


Founded by Melanie Notkin, SAVVY AUNTIE is the media and lifestyle brand for cool aunts, great-aunts, godmothers, and all women who love kids, heralded as a modern celebration of aunthood. Notkin launched SavvyAuntie.com in 2008 and it remains the first and only resource for this demographic, and specifically the PANK® or Professional Aunt No Kids market niche. Savvy Auntie includes a popular and engaged social media following, Auntie’s Day® - a national day celebrating aunts and godmothers, and Melanie Notkin’s national bestseller: Savvy Auntie: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers and all Women Who Love Kids.

As a lifestyle personality, toy expert and a tastemaker for children’s trends, Notkin appears on TV as a spokesperson and is a contributor to several national media outlets.

For additional information on the Savvy Auntie Coolest Toy Awards, The GENERATION PANK national survey, or on-air and talent inquiries: Press@SavvyAuntie.com

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