PANK®
Professional Aunt No Kids
2020 Savvy Auntie Coolest Toy Award Winners!
The annual SAVVY AUNTIE toy awards list is designed for the generous tribe of cool aunts, great-aunts, godmothers and all women who love kids who strive to be heroes at the hol...
GENERATION PANK: A Report on the Social & Economic Influence of PANKs – Professional Aunts No Kids
A NEW STUDY ON THE GROWING DEMOGRAPHIC COHORT OF PANKs, OR PROFESSIONAL AUNTS NO KIDS, REVEALS A SIZABLE TRIBE OF CHILD-LOVING, AFFLUENT WOMEN WITHOUT CHILDREN OF THEIR OWN - BY CI...
The Power of the PANK
NEW! For the 2018 GENERATION PANK Study, click here! Joint Study Finds PANKs® - “Professional Aunts No Kids” – Spend $9 Billion on Toys and Gifts for Children Annuall...
10th Annual National Auntie’s Day is Sunday, July 22, 2018
Melanie Notkin, Creator of the Popular Savvy Auntie® Lifestyle Brand, Announces the Date for the 10th Annual National Day Celebrating Aunts and Godmothers – Aunthood is a...
PANK, SAVVY AUNTIE, AND MELANIE NOTKIN NAMED IN EUROMONITOR INTERNATIONAL “TOP 10 GLOBAL CONSUMER TRENDS FOR 2016″ REPORT
"PANKs (Professional Aunt No Kids) ... [is] a trending demographic. With more consumers postponing or not having children, there's a growing demographic group comprised o...
PANK Power in The New York Times Sunday Style
Melanie Notkin and The Power of the PANK were featured in The New York Times Sunday Style on December 1, 2012.