PANK®
Professional Aunt No Kids
2020 Savvy Auntie Coolest Toy Award Winners!
The annual SAVVY AUNTIE toy awards list is designed for the generous tribe of cool aunts, great-aunts, godmothers and all women who love kids who strive to be heroes at the hol...

GENERATION PANK: A Report on the Social & Economic Influence of PANKs – Professional Aunts No Kids
A NEW STUDY ON THE GROWING DEMOGRAPHIC COHORT OF PANKs, OR PROFESSIONAL AUNTS NO KIDS, REVEALS A SIZABLE TRIBE OF CHILD-LOVING, AFFLUENT WOMEN WITHOUT CHILDREN OF THEIR OWN - BY CI...

Capabilities
Work with Melanie Notkin as Influencer, Spokesperson, Event Host, Keynote Speaker and/or for her Data & Insights into the PANK and Otherhood demographics. Learn more here. ...

The Power of the PANK
NEW! For the 2018 GENERATION PANK Study, click here! Joint Study Finds PANKs® - “Professional Aunts No Kids” – Spend $9 Billion on Toys and Gifts for Children Annuall...

10th Annual National Auntie’s Day is Sunday, July 22, 2018
Melanie Notkin, Creator of the Popular Savvy Auntie® Lifestyle Brand, Announces the Date for the 10th Annual National Day Celebrating Aunts and Godmothers – Aunthood is a...

PANK, SAVVY AUNTIE, AND MELANIE NOTKIN NAMED IN EUROMONITOR INTERNATIONAL “TOP 10 GLOBAL CONSUMER TRENDS FOR 2016″ REPORT
"PANKs (Professional Aunt No Kids) ... [is] a trending demographic. With more consumers postponing or not having children, there's a growing demographic group comprised o...
