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  • November 4, 2013
  • By PR Dept
  • Comments Off on QUARTZ: The latest travel marketing craze: Unmarried aunts who want to spoil other people’s kids
  • in Press

QUARTZ: The latest travel marketing craze: Unmarried aunts who want to spoil other people’s kids

Travel operators have a new target: unmarried women with money to spend on their nieces, nephews, or god-children. This demographic, nicknamed “PANKs” (Professional Aunt, No Kids), has potential especially in the US, argues a new report (pdf) on global tourism trends by Euromonitor...

Read the full article at QZ.com

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