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- June 12, 2015
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Why the Moms Who Love Aunties Are Amazing, too
- August 9, 2014
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CBC Radio Day 6: No-Mos: Women who aren’t having children
- August 9, 2014
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CBC Radio Day 6: No-Mos: Women who aren't having children
- May 14, 2014
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MediaPost: The ‘Otherhood’: How This Demographic Affects Your Marketing Efforts
- May 14, 2014
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MediaPost: The 'Otherhood': How This Demographic Affects Your Marketing Efforts
- May 6, 2014
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Toy Industry Association: OP ED: The $9 Billion Market the Toy Industry is Missing
- December 20, 2013
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Grazi France: Leur Meilleur Rôle, Confi-tante !
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GEM Magazine LI Cover Story!
- November 30, 2012
- Comments Off on The Power of the PANK – Revealed
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The Power of the PANK – Revealed
Joint Study Finds PANKs® – “Professional Aunts No Kids” –
Spend $9 Billion on Toys and Gifts for Children Annually
23 million untapped “Savvy Aunties” are primed to be engaged by brands
at the holiday gift-giving season and all year-round
– Savvy Auntie® and Weber Shandwick Research ‘The Power of the PANK’ –
NEW YORK, December 3, 2012 – A new joint national study released today by Savvy Auntie and Weber Shandwick with KRC Research reveals that PANKs – or Professional Aunts No Kids – are a sizeable segment of younger women with disposable income, dynamic influence, and a digitally-connected lifestyle, primed and ready to be engaged by brands. Yet, this powerful market remains virtually untapped…
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