You may have someone in your life like my late Aunt Nancy. She married late in life and had no children of her own, but she loved her nieces and nephews as if they were her own kids. According to new research released today by Weber Shandwick, she would be among 23 million other PANKs (Professional Aunts No Kids) whose purchasing power for children’s gifts alone is over $9 billion. According to Leslie Gaines-Ross, Chief Reputation Strategist at Weber, PANKs are also important digital influencers for other categories, including travel, digital products, financial services and food & beverage. They are resourceful, digitally and financially savvy, and have large online communities. They spend more time on social media and less time watching television than women in general....