- May 13, 2013
- Comments Off on The Power of the PANKs
- in Blog, In the News
Tagged panks
Browsing all posts tagged with panks
- May 12, 2013
- Comments Off on An Overlooked Female Demographic: PANKs
- in Blog, In the News
An Overlooked Female Demographic: PANKs
On Mother’s Day, I thought it would be important to salute those amazing women who are influential in the lives of their nieces and nephews but have not given birth to a child. I know lots of these important women who have been nicknamed PANKs, Professional Aunts No Kids. They are actively involved in the lives of children around them. In fact, one in five women is a PANK, or approximately 23 million Americans. PANKs are roughly half of all the women who are not a mother or grandmother. This group is actually growing as women are choosing to stay single or marry later. Just think about this group – the size of a group almost as large as the Black/African American segment of US citizens...
- March 27, 2013
- Comments Off on 5th Annual Auntie's Day!
- in Blog, Brand, In the News
5th Annual Auntie's Day!
Melanie Notkin, founder of Savvy Auntie, the multi-platform lifestyle brand designed for cool aunt, great-aunts, godmothers and all women who love kids and and national bestselling author of SAVVY AUNTIE: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers and All Women Who Love Kids (Morrow 2011) announces the date for the fifth annual national day dedicated to honoring and celebrating aunts and godmothers. Auntie’s Day will take place on Sunday, July 28, 2013.
Read More »- December 17, 2012
- Comments Off on NYTIMES TimesCast: Marketing to Aunts: A look at a potentially lucrative demographic: the PANK
- in Blog, In the News
NYTIMES TimesCast: Marketing to Aunts: A look at a potentially lucrative demographic: the PANK
- December 15, 2012
- Comments Off on The Age: Sainted aunts a boon for advertisers
- in In the News
The Age: Sainted aunts a boon for advertisers
- December 10, 2012
- Comments Off on Canada AM: Meet 'professional aunts with no kids'
- in Blog, In the News
Canada AM: Meet 'professional aunts with no kids'
- December 8, 2012
- Comments Off on Melanie Notkin Launches PANK POWER for Brands and Marketers
- in Blog, Brand, In the News
Melanie Notkin Launches PANK POWER for Brands and Marketers
PANK® Power is the new Website and destination I have launched designed specifically for brands and marketers who want to learn how to bring the Power of the PANK to their colleagues, clients and audiences.
Brands and Marketers can discover The Power of the PANK – the next marketing frontier – and learn how I, the national authority on the PANK demographic, can work with them as Spokesperson, Speaker and/or Consultant.
At PANKpower.com, one can also download The Power of the PANK report, a joint study by Savvy Auntie and Weber Shandwick with KRC Research.
Read More »- December 8, 2012
- Comments Off on The Buying Power of Aunts; Melanie Notkin the Savvy Auntie
- in Blog, In the News
The Buying Power of Aunts; Melanie Notkin the Savvy Auntie
- December 6, 2012
- Comments Off on Toronto Star: PANK: Professional Aunt with No Kids spend big on nieces, nephews
- in Blog, In the News
Toronto Star: PANK: Professional Aunt with No Kids spend big on nieces, nephews
- December 3, 2012
- Comments Off on What Mattel, Royal Caribbean And MassMutual Know About Women Buyers That Might Surprise You
- in Blog, In the News
What Mattel, Royal Caribbean And MassMutual Know About Women Buyers That Might Surprise You
You may have someone in your life like my late Aunt Nancy. She married late in life and had no children of her own, but she loved her nieces and nephews as if they were her own kids. According to new research released today by Weber Shandwick, she would be among 23 million other PANKs (Professional Aunts No Kids) whose purchasing power for children’s gifts alone is over $9 billion. According to Leslie Gaines-Ross, Chief Reputation Strategist at Weber, PANKs are also important digital influencers for other categories, including travel, digital products, financial services and food & beverage. They are resourceful, digitally and financially savvy, and have large online communities. They spend more time on social media and less time watching television than women in general....