- December 3, 2012
- Comments Off on TechJournal: Marketers: how to tap into the buying power of PANKs
- in Blog, In the News
Tagged panks
Browsing all posts tagged with panks
- November 30, 2012
- Comments Off on Holiday Bonus: A Beloved Aunt With Cash
- in Blog, In the News
Holiday Bonus: A Beloved Aunt With Cash
Melanie Notkin of Manhattan, who coined the acronym in 2008, is a former marketing executive and the founder of the Web site SavvyAuntie, a resource for women who do not have their own children but, like Ms. Notkin, have nieces, nephews, godchildren or friends’ children to spend time and money on...
- November 30, 2012
- Comments Off on The Power of the PANK – Revealed
- in Blog, Brand, In the News
The Power of the PANK – Revealed
Joint Study Finds PANKs® – “Professional Aunts No Kids” –
Spend $9 Billion on Toys and Gifts for Children Annually
23 million untapped “Savvy Aunties” are primed to be engaged by brands
at the holiday gift-giving season and all year-round
– Savvy Auntie® and Weber Shandwick Research ‘The Power of the PANK’ –
NEW YORK, December 3, 2012 – A new joint national study released today by Savvy Auntie and Weber Shandwick with KRC Research reveals that PANKs – or Professional Aunts No Kids – are a sizeable segment of younger women with disposable income, dynamic influence, and a digitally-connected lifestyle, primed and ready to be engaged by brands. Yet, this powerful market remains virtually untapped…
Read More »- November 21, 2012
- Comments Off on Melanie Notkin Reveals the 2012 Savvy Auntie Coolest Toy Award Winners
- in Blog, Brand, In the News
Melanie Notkin Reveals the 2012 Savvy Auntie Coolest Toy Award Winners
16 Toys Make the Prestigious List of Gifts Kids Want Most –
Making Aunts and Godmothers Feel like Heroes at the Holidays
Melanie Notkin, founder and CEO of Savvy Auntie, the multiplatform lifestyle brand for aunts and godmothers, announces her fourth annual list of coolest toys for the 2012 holiday season. 16 toys in all have made the coveted list this year.