- November 11, 2014
- Comments Off on Charlotte Business Journal bizwomen: Frozen is now a worldwide phenomenon, but it’s Elsa who has taken center stage
- in Press
Tagged savvyauntie
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- December 10, 2013
- Comments Off on NYMag The CUT: I’m Not a Spinster Aunt, I’m a PANK
- in Press
NYMag The CUT: I’m Not a Spinster Aunt, I’m a PANK
"As I enter my first holiday spending spree that includes a little life-form to adorn with miniature things, I’m not quite sure how to feel about being stamped with the cutsey acronym. When I spoke to Melanie Notkin, a PANK herself and author of The Savvy Auntie: The Ultimate Guide For Cool Aunts, she gave me an even more specific (and more twee) label: I am a "Debutaunt," because this is my brother’s first child. (Other aunt varieties, according to Notkin, include the “Aunt by Choice” (a very close family friend) or the “Lesbiaunt” (self-explanatory), Notkin has built a business on advice for “the modern cosmopolitan aunt,” and at the SavvyAuntie.com, she recommends toys to buy, trips to take, and also offers parenting-adjacent tips (like why your niece or nephew needs a flu shot). My niece is a future “Fashionieceta,” Notkin reveals and reiterates that I can fill in as her key style role model during our “Qualauntie” time together..."
- November 21, 2012
- Comments Off on Melanie Notkin Reveals the 2012 Savvy Auntie Coolest Toy Award Winners
- in Blog, Brand, In the News
Melanie Notkin Reveals the 2012 Savvy Auntie Coolest Toy Award Winners
16 Toys Make the Prestigious List of Gifts Kids Want Most –
Making Aunts and Godmothers Feel like Heroes at the Holidays
Melanie Notkin, founder and CEO of Savvy Auntie, the multiplatform lifestyle brand for aunts and godmothers, announces her fourth annual list of coolest toys for the 2012 holiday season. 16 toys in all have made the coveted list this year.