- March 17, 2014
- Comments Off on Grazia UK: The Joy of Otherhood
- in Press
Tagged segment
Browsing all posts tagged with segment
- March 7, 2014
- Comments Off on NPR Brian Lehrer Show: On Her Own
- in Press
NPR Brian Lehrer Show: On Her Own
Melanie Notkin, founder of Savvy Auntie and the author of Otherhood: Modern Women Finding A New Kind of Happiness (Seal Press, 2014), coins the word "otherhood" to define and offer encouragement to a demographic of single women like herself who are childless, but not necessarily by choice.
- March 6, 2014
- Comments Off on TODAY Show Welcomes the OTHERHOOD
- in Blog, In the News, Otherhood, Out & About
TODAY Show Welcomes the OTHERHOOD
I appeared on the TODAY Show earlier this week with hosts Hoda Kotb and Jenna Bush Hager who was in for Kathie Lee, along with Dr. Janet Yellen, to talk about my book, OTHERHOOD: Modern Women Finding ...Read More »
- November 17, 2013
- Comments Off on Holiday Gifts with the "Savvy Auntie" WNBC Weekend Today in NY
- in Blog, Brand, In the News, Out & About
Holiday Gifts with the "Savvy Auntie" WNBC Weekend Today in NY
It's always a thrill to work with the team at NBC New York Weekend Today in NY. This time, I was asked to share gift giving tips for kids not-your-own. The segment had been clipped because of some bre...Read More »
- January 3, 2013
- Comments Off on Savvy Auntie Melanie Meets Auntie Rachael Ray!
- in Blog, Brand, In the News
Savvy Auntie Melanie Meets Auntie Rachael Ray!
- November 30, 2012
- Comments Off on The Power of the PANK – Revealed
- in Blog, Brand, In the News
The Power of the PANK – Revealed
Joint Study Finds PANKs® – “Professional Aunts No Kids” –
Spend $9 Billion on Toys and Gifts for Children Annually
23 million untapped “Savvy Aunties” are primed to be engaged by brands
at the holiday gift-giving season and all year-round
– Savvy Auntie® and Weber Shandwick Research ‘The Power of the PANK’ –
NEW YORK, December 3, 2012 – A new joint national study released today by Savvy Auntie and Weber Shandwick with KRC Research reveals that PANKs – or Professional Aunts No Kids – are a sizeable segment of younger women with disposable income, dynamic influence, and a digitally-connected lifestyle, primed and ready to be engaged by brands. Yet, this powerful market remains virtually untapped…
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