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Tagged weber shandwick

Browsing all posts tagged with weber shandwick

  • May 12, 2013
  • By PR Dept
  • Comments Off on An Overlooked Female Demographic: PANKs
  • in Blog, In the News

An Overlooked Female Demographic: PANKs

Yahoo Small Business

On Mother’s Day, I thought it would be important to salute those amazing women who are influential in the lives of their nieces and nephews but have not given birth to a child.  I know lots of these important women who have been nicknamed PANKs, Professional Aunts No Kids.  They are actively involved in the lives of children around them.  In fact, one in five women is a PANK, or approximately 23 million Americans.  PANKs are roughly half of all the women who are not a mother or grandmother.  This group is actually growing as women are choosing to stay single or marry later.  Just think about this group – the size of a group almost as large as the Black/African American segment of US citizens...

  • December 10, 2012
  • By PR Dept
  • Comments Off on Canada AM: Meet 'professional aunts with no kids'
  • in Blog, In the News

Canada AM: Meet 'professional aunts with no kids'

 Click the image to watch the video....

Melanie Notkin of SavvyAuntie.com explains who exactly is a Savvy Auntie, and shows how these remarkable women help children throughout North America.

Canada AM: Meet Professional Aunts No Kids

  • December 8, 2012
  • By PR Dept
  • Comments Off on Melanie Notkin Launches PANK POWER for Brands and Marketers
  • in Blog, Brand, In the News
Melanie Notkin Launches PANK POWER for Brands and Marketers

Melanie Notkin Launches PANK POWER for Brands and Marketers

PANK® Power is the new Website and destination I have launched designed specifically for brands and marketers who want to learn how to bring the Power of the PANK to their colleagues, clients and audiences.

Brands and Marketers can discover The Power of the PANK – the next marketing frontier – and learn how I, the national authority on the PANK demographic, can work with them as Spokesperson, Speaker and/or Consultant.

At PANKpower.com, one can also download The Power of the PANK report, a joint study by Savvy Auntie and Weber Shandwick with KRC Research.

Read More »
  • December 3, 2012
  • By PR Dept
  • Comments Off on What Mattel, Royal Caribbean And MassMutual Know About Women Buyers That Might Surprise You
  • in Blog, In the News

What Mattel, Royal Caribbean And MassMutual Know About Women Buyers That Might Surprise You

What Mattel, Royal Caribbean And MassMutual Know About Women Buyers That Might Surprise You

You may have someone in your life like my late Aunt Nancy. She married late in life and had no children of her own, but she loved her nieces and nephews as if they were her own kids. According to new research released today by Weber Shandwick, she would be among 23 million other PANKs (Professional Aunts No Kids) whose purchasing power for children’s gifts alone is over $9 billion. According to Leslie Gaines-Ross, Chief Reputation Strategist at Weber, PANKs are also important digital influencers for other categories, including travel, digital products, financial services and food & beverage. They are resourceful, digitally and financially savvy, and have large online communities. They spend more time on social media and less time watching television than women in general....

  • November 30, 2012
  • By PR Dept
  • Comments Off on Holiday Bonus: A Beloved Aunt With Cash
  • in Blog, In the News

Holiday Bonus: A Beloved Aunt With Cash

Holiday Bonus: A Beloved Aunt With Cash

Melanie Notkin of Manhattan, who coined the acronym in 2008, is a former marketing executive and the founder of the Web site SavvyAuntie, a resource for women who do not have their own children but, like Ms. Notkin, have nieces, nephews, godchildren or friends’ children to spend time and money on...

 

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Contact

Connect with Melanie Notkin

Keep in touch

Contact Melanie Notkin or her representatives below:

For general press inquiries:
press@melanienotkin.com

Brand queries on PANKs and more:
Info@MelanieNotkin.com

Bulk or special co-branded copies of the book:
Info@MelanieNotkin.com

Speaking:
Info@MelanieNotkin.com

Literary Agent: Jennifer Joel, ICM Partners JJoel@icmpartners.com

Book to TV & Film Agent: Josie Freedman, ICM Partners JFreedman@icmpartners.com

Savvy Auntie Coolest Toy Award Seal usage rights: For all licensing and permission requests or for more information of the "Savvy Auntie Coolest Toy Awards" Seal:
SPelon@wrightsmedia.com

For licensing and permission requests or for more information for the Savvy Auntie®, PANK®, Otherhood®, Auntie's Day® brands and brand assets:
info@rsavvyauntie.com