Melanie Notkin is the founder of SAVVY AUNTIE: A Celebration of Modern Aunthood - a multiplatform lifestyle brand for cool aunts, great-aunts, godmothers and all women who love kids.
Melanie is a foremost expert on the emerging demographic of childless, often single, women. Her data and insights on the PANK (Professional Aunts No Kids) – the influential and growing female cohort she uncovered and coined in 2008 – have been featured in The New York Times, Forbes, CNN and more.
Melanie is the national bestselling author of Savvy Auntie: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers, and All Women Who Love Kids (Morrow/2011). And her reported memoir, Otherhood: Modern Women Finding a New Kind of Happiness (Seal Press/Penguin Canada 2014) received a Booklist Starred Review.
In 2009, Melanie established Auntie’s Day, an annual day set aside to honor and celebrate all the other mothers in a child’s life every fourth Sunday in July. The 13th Annual Auntie's Day is Sunday, July 25, 2021. Melanie's 12th Annual Savvy Auntie Coolest Toy Award winners – a list of the coolest toys and games on most children’s holiday wish lists so every Auntie can be the hero at the holidays – were released in the fall of 2020
Melanie is a contributor to The New York Post and has appeared on or in The New York Times, Washington Post, Chicago Tribune, CNN, TODAY Show, Rachael Ray, NPR, BBC and many more national and global outlets.
Melanie invites Savvy Aunties to join the “Auntourage” at @SavvyAuntie on most social platforms.See More