Melanie Notkin is a leading expert on the emerging demographic of childless, often single, women. She is the founder and personality behind Savvy Auntie®, the beloved lifestyle brand celebrating modern aunthood, and national bestselling author of Savvy Auntie: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers, and All Women Who Love Kids. In 2009, she established Auntie's Day® the first annual day to celebrate and honor aunts. Her 2014 reported memoir, Otherhood: Modern Women Finding a New Kind of Happiness, received a Booklist *Starred Review*.
Notkin has shared her national research on the rising demographics of what she dubbed PANKs® - or, Professional Aunts No Kids, and Otherhood® - or, non-mothers, along with her popular voice on behalf of her cohorts as a contributor to The New York Times, The New York Post, Washington Post, The Huffington Post, among many others. Notkin and her work have been featured on TODAY, CNN, FOX, ABC, Rachael Ray, New York Times Sunday Style, Chicago Tribune, NPR, BBC, and much more.See More