2020 Savvy Auntie Coolest Toy Award Winners!
The annual SAVVY AUNTIE toy awards list is designed for the generous tribe of cool aunts, great-aunts, godmothers and all women who love kids who strive to be heroes at the hol...
GENERATION PANK: A Report on the Social & Economic Influence of PANKs - Professional Aunts No Kids
A NEW STUDY ON THE GROWING DEMOGRAPHIC COHORT OF PANKs, OR PROFESSIONAL AUNTS NO KIDS, REVEALS A SIZABLE TRIBE OF CHILD-LOVING, AFFLUENT WOMEN WITHOUT CHILDREN OF THEIR OWN - BY CI...
The Power of the PANK
In 2008, Notkin launched Savvy Auntie, the only multiplatform lifestyle brand designed specifically for this powerful segment. As the leader of this tribe, Notkin has become the national authority on, and gatekeeper to, this multi-billion dollar demographic. Earlier this year, in order to more deeply explore PANKs and quantitatively address the business opportunity they present, Notkin teamed up with Weber Shandwick, a leading global public relations firm.
10th Annual National Auntie's Day is Sunday, July 22, 2018
Melanie Notkin, founder of Savvy Auntie, the multi-platform lifestyle brand designed for cool aunts, great-aunts, godmothers and all women who love kids, and the national bestselling author of SAVVY AUNTIE: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers and All Women Who Love Kids, announces the tenth annual day set aside to honor and celebrate aunts and godmothers. The 10th Annual National Auntie’s Day will take place on Sunday, July 22, 2018.
PANK, SAVVY AUNTIE, AND MELANIE NOTKIN NAMED IN EUROMONITOR INTERNATIONAL “TOP 10 GLOBAL CONSUMER TRENDS FOR 2016″ REPORT
"PANKs (Professional Aunt No Kids) ... [is] a trending demographic. With more consumers postponing or not having children, there's a growing demographic group comprised o...
PANK Power in The New York Times Sunday Style
Melanie Notkin and The Power of the PANK were featured in The New York Times Sunday Style on December 1, 2012.
PANK Power in NYMag's The Cut
I’m Not a Spinster Aunt, I’m a PANK By Allison P Davis A recent Best Buy ad opens with a cozy holiday tableau: Maya Rudolph sits next to a Christmas tree, in front of a fire, r...