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  • August 13, 2015
  • By PR Dept
  • Comments Off on New breed of traveller: aunties with time and money
  • in Press

New breed of traveller: aunties with time and money

PANKs are Professional Aunts, No Kids, and, according to the World Travel Mart Global Trends Report, this is a "key emerging demographic".

The number of  PANKs in the United States alone is estimated at 23 million; they spend some $9 billion per year on children. (At this stage, there is no robust research on the trend in here.)

"As women marry later, they're also having kids later or not at all," says Melanie Notkin​, CEO of the website Savvy Auntie.

"They're spending a great deal of time earning income. That income gives them the option to indulge nieces and nephews, taking them on cultural adventures."

More at Stuff.co.nz

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Contact Melanie Notkin or her representatives below:

For general press inquiries:
press@melanienotkin.com

Bulk or special co-branded copies of the book:
Info@MelanieNotkin.com

Speaking:
Info@MelanieNotkin.com

Literary Agent: Jennifer Joel, ICM Partners JJoel@icmpartners.com

Book to TV & Film Agent: Josie Freedman, ICM Partners JFreedman@icmpartners.com

Savvy Auntie Coolest Toy Award Seal usage rights: For all licensing and permission requests or for more information of the "Savvy Auntie Coolest Toy Awards" Seal - Wright’s Media is the only authorized company that we’ve partnered with for the Savvy Auntie Coolest Toy Awards program. Please contact Wright’s Media at
SavvyAuntie@Wrightsmedia.com

For licensing and permission requests or for more information for the Savvy Auntie®, PANK®, Otherhood®, Auntie's Day® brands and brand assets, please contact Stacey Reiner at Remarkable Brands:
stacey@remarkablebrandsinc.com