Over the past 10 years, one of marketing’s hottest topics has been, “Marketing to moms.” And while marketers have been laser-targeted on figuring out how to reach the mom audience, they have, quite frankly, been ignoring me.

I’m one of the estimated 19 million women age 20-44 in the U.S. who do not have children – part of the group that is becoming known as the “otherhood.”

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