"...Notkin isn't just savvy at being an aunt — she keenly recognized that a significant group of women were being ignored by advertisers, and put herself in front of those companies as an ambassador. In America, where money is viewed as proof of success, Meghan Daum and Melanie Notkin have been able to prove that women without children are willing to buy books, stay in hotel rooms, and purchase kids' toys — and once you're worth being marketed to, you matter."

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