Richard Gottlieb, toy industry veteran and CEO of Global Toy Experts, writes:

One topic I feel the need to visit regularly is the global decline in childbirth. Consider this headline from BBC News: “Fertility rate: ‘Jaw-dropping’ global crash in children being born.”

In listing four actions for the toy industry to consider, Gottlieb includes Savvy Auntie and PANKs:

Parents and grandparents are not the only ones who buy toys for children. Listen to the Savvy Auntie, Melanie Notkin, and market to aunts (and uncles too) who don’t have children, but love their nieces and nephews.

Read more in Global Toy News:

“‘Jaw-Dropping’ Global Crash in Children Being Born.” What We in the Toy Industry Must Do Now