X

Archive for In the News

  • December 10, 2012
  • By PR Dept
  • Comments Off on Canada AM: Meet 'professional aunts with no kids'
  • in Blog, In the News

Canada AM: Meet 'professional aunts with no kids'

 Click the image to watch the video....

Melanie Notkin of SavvyAuntie.com explains who exactly is a Savvy Auntie, and shows how these remarkable women help children throughout North America.

Canada AM: Meet Professional Aunts No Kids

  • December 3, 2012
  • By PR Dept
  • Comments Off on What Mattel, Royal Caribbean And MassMutual Know About Women Buyers That Might Surprise You
  • in Blog, In the News

What Mattel, Royal Caribbean And MassMutual Know About Women Buyers That Might Surprise You

What Mattel, Royal Caribbean And MassMutual Know About Women Buyers That Might Surprise You

You may have someone in your life like my late Aunt Nancy. She married late in life and had no children of her own, but she loved her nieces and nephews as if they were her own kids. According to new research released today by Weber Shandwick, she would be among 23 million other PANKs (Professional Aunts No Kids) whose purchasing power for children’s gifts alone is over $9 billion. According to Leslie Gaines-Ross, Chief Reputation Strategist at Weber, PANKs are also important digital influencers for other categories, including travel, digital products, financial services and food & beverage. They are resourceful, digitally and financially savvy, and have large online communities. They spend more time on social media and less time watching television than women in general....

  • November 30, 2012
  • By PR Dept
  • Comments Off on Holiday Bonus: A Beloved Aunt With Cash
  • in Blog, In the News

Holiday Bonus: A Beloved Aunt With Cash

Holiday Bonus: A Beloved Aunt With Cash

Melanie Notkin of Manhattan, who coined the acronym in 2008, is a former marketing executive and the founder of the Web site SavvyAuntie, a resource for women who do not have their own children but, like Ms. Notkin, have nieces, nephews, godchildren or friends’ children to spend time and money on...

 

  • November 26, 2012
  • By PR Dept
  • Comments Off on Capitalizing on the New Normal
  • in Blog, In the News

Capitalizing on the New Normal

Big Think

As we detailed in our New Social Systems Deep Dive report, a growing mistrust of institutions is driving a seismic shift in values in the United States. As Americans look beyond traditional values, a new set of ideals, beliefs and systems are starting to emerge....

More

  • October 29, 2012
  • By PR Dept
  • Comments Off on Notable Press for Melanie Notkin and Savvy Auntie
  • in Blog, In the News

Notable Press for Melanie Notkin and Savvy Auntie

CNN American Morning

The Today Show

Fox News Live

Good Day NY

NBC The 10! Show

The New York Times

The Wall Street Journal

The Washington Post

The Star Ledger

The Dallas Morning News

Better Homes and Gardens

More Magazine

Reader's Digest

NPR

BBC

Notable Online Press for Melanie Notkin and Savvy Auntie

Mashable.com

TechCrunch.com

AdAge.com

Inc.com

BusinessWeek.com

Glamour.com

MarieClaire.com

LadiesHomeJournal.com

GoodHousekeeping.com

iVillage.com

1 2

Contact

Connect with Melanie Notkin

Keep in touch

Contact Melanie Notkin or her representatives below:

For general press inquiries:
press@melanienotkin.com

Bulk or special co-branded copies of the book:
Info@MelanieNotkin.com

Speaking:
Info@MelanieNotkin.com

Literary Agent: Jennifer Joel, ICM Partners JJoel@icmpartners.com

Book to TV & Film Agent: Josie Freedman, ICM Partners JFreedman@icmpartners.com

Savvy Auntie Coolest Toy Award Seal usage rights: For all licensing and permission requests or for more information of the "Savvy Auntie Coolest Toy Awards" Seal:
SPelon@wrightsmedia.com

For licensing and permission requests or for more information for the Savvy Auntie®, PANK®, Otherhood®, Auntie's Day® brands and brand assets:
info@rsavvyauntie.com