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By ignoring PANKs, brands are losing money

Google Translate (Dutch)

'Door PANKs te negeren, laten merken geld liggen' / By ignoring PANKs, brands are losing money

By Robert Heeg, Candid Platform

Many women postpone motherhood but do have children in their lives. PANKs (Professional Aunts No Kids) spend a lot of money on their nieces and nephews. It's a target audience that marketers should understand better, says PANK creator Melanie Notkin.

Sufficiently searched and forced target group terms, but with PANK Melanie Notkin hit bullseye in 2008. Notkin, who previously worked in the US marcom and publishing industry, saw PANKs pamper the children in their environment with gifts and "days out." Lucrative consumers, for example, for amusement parks and toy stores...

Read More at CandidPlatform.com 

Contact

Connect with Melanie Notkin

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Contact Melanie Notkin or her representatives below:

For general press inquiries:
press@melanienotkin.com

Brand queries on PANKs and more:
Info@MelanieNotkin.com

Bulk or special co-branded copies of the book:
Info@MelanieNotkin.com

Speaking:
Info@MelanieNotkin.com

Literary Agent: Jennifer Joel, ICM Partners JJoel@icmpartners.com

Book to TV & Film Agent: Josie Freedman, ICM Partners JFreedman@icmpartners.com

Savvy Auntie Coolest Toy Award Seal usage rights: For all licensing and permission requests or for more information of the "Savvy Auntie Coolest Toy Awards" Seal:
SPelon@wrightsmedia.com

For licensing and permission requests or for more information for the Savvy Auntie®, PANK®, Otherhood®, Auntie's Day® brands and brand assets:
info@rsavvyauntie.com