....Wearing is one word for it. We — and I am confident I speak for many here — are tired of being asked to explain and find workarounds for our single status, pretzeling ourselves to fit into a Noah’s Ark world. Some are even transforming this frustration into a business model. One prime example is Melanie Notkin, author of “Otherhood: Modern Women Finding a New Kind of Happiness,” who has become an expert in marketing to the single, childless women demographic through her Savvy Auntie brand. Sara Eckel’s essay “Sometimes, It’s Not You,” published in The New York Times, recently made it onto the paper’s list of “The Best Modern Love Columns Ever” and paved the way to a book deal for “It’s Not You: 27 (Wrong) Reasons You’re Single.”

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