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  • October 6, 2014
  • By PR Dept
  • Comments Off on Euromonitor: Evolving Female Demographics and the Travel Industry
  • in Press

Euromonitor: Evolving Female Demographics and the Travel Industry

In our Global Travel Trends report last year we identified the emerging demographic of PANKS: professional aunts, no kids. Melanie Notkin, founder of Savvy Auntie, a US-based community for PANKs, and author of Otherhood, partnered with DeVries Global to conduct a study comparing women without children (regardless of relationship status) with those that have children. The study revealed some interesting findings surrounding the travel habits of non-moms that will help the industry reach this growing demographic.

See more at: http://blog.euromonitor.com/2014/10/evolving-female-demographics-and-the-travel-industry.html#sthash.XafURDWm.dpuf

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