Euromonitor: Evolving Female Demographics and the Travel Industry
In our Global Travel Trends report last year we identified the emerging demographic of PANKS: professional aunts, no kids. Melanie Notkin, founder of Savvy Auntie, a US-based community for PANKs, and author of Otherhood, partnered with DeVries Global to conduct a study comparing women without children (regardless of relationship status) with those that have children. The study revealed some interesting findings surrounding the travel habits of non-moms that will help the industry reach this growing demographic.
See more at: http://blog.euromonitor.com/2014/10/evolving-female-demographics-and-the-travel-industry.html#sthash.XafURDWm.dpuf