No, PANK isn't another way of saying pink in a country accent. PANK is a new acronym used to describe a market of women that, until now, have been overlooked. It stands for Professional Aunt, No Kids; a term coined by Melanie Notkin founder of SavvyAuntie.com to describe her websites demographic. PANKs are digital influencers like myself who play a financially meaningful role in the lives of other people's kids, are active on social media and influence the purchasing decisions of those around them....

...For many founders, their startup is their child. With time being the most precious thing when it comes to launching a successful startup venture, PANKs represents an excellent alternative lifestyle for focused career women in Southeast Asia who aren't ready to juggle the responsibilities of motherhood and the demands of the business world.

It is absolutely possible and even applauded for women who are able to run a startup as a mother with children. There is also the ugly side that if not balanced well, it can easily lead to burnout. Startup culture encompasses high learning curves, the ability to move anywhere, low living costs and infinite work hours. Throw the heavy responsibility of motherhood into the mix, that is a steep mountain to climb and the incredible women out there who do it deserve recognition in taking on some of the two most challenging things in life: starting a business and becoming a parent.

For many founders, their startup is their child.