• July 11, 2015
  • By PR Dept
  • Comments Off on Independientes, soñadoras y valientes: Tias PANKs (Argentina)
  • in Press

Independientes, soñadoras y valientes: Tias PANKs (Argentina)

Independent and Courageous Dreamers:Tias PANK

(Via Google Translate:) Aunts Pank:  They project a femininity that is not reduced to motherhood but of love for her nephews. Aunts Pank: Beyond a success as a new target consumer, dusted stereotypes and encouraged to live by its own rules.

"According to statistical data produced the last census, Analia be within the 31% of professional women in our country who, in childbearing age (20 to 44 years) or choosing not to delay motherhood. Under the acronym Pank (in English Professional aunt no kids "Professional childless aunts"), a new target consumer was appointed. But a single, professional woman who refreshes any look that could have existed in the past: no longer would represent the old maid, but one that enjoys freedom of movement and purchasing power to invest in travel and personal projects, and gifts, time and attention to his nephews. Nephews, godchildren, children of the heart."

More at El Dia.


Connect with Melanie Notkin

Keep in touch

Contact Melanie Notkin or her representatives below:

For general press inquiries:

Brand queries on PANKs and more:

Bulk or special co-branded copies of the book:


Literary Agent: Jennifer Joel, ICM Partners JJoel@icmpartners.com

Book to TV & Film Agent: Josie Freedman, ICM Partners JFreedman@icmpartners.com

Savvy Auntie Coolest Toy Award Seal usage rights: For all licensing and permission requests or for more information of the "Savvy Auntie Coolest Toy Awards" Seal:

For licensing and permission requests or for more information for the Savvy Auntie®, PANK®, Otherhood®, Auntie's Day® brands and brand assets: