Jeremiah Owyang: Not Just Moms: Untapped Opportunity for Brands, meet the ‘Savvy Auntie’ aka PANKs
Sex in the City in real life? Professional working woman climbing the corporate ladder? Married women entrepreneurs holding their own? Yes to all.
I so often hear from brand marketers they want to reach the mother bloggers (thank you Moms!), and we’ve seen large industries emerge to serve these very powerful markets, and that’s great –yet what about the rest of the women? I had the pleasure of getting educated about this growing market, which potentially give brands to shift focus away from a saturated market.