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No more ‘unmarried aunts’, today are PANK women

[Translation of the Spanish at VIX.com/es by Google Chrome]

phrases to increase the confidence of your children9

Although the aunts have always existed, the current pace of life causes many women who are already aunts to share certain characteristics: they are professionals, with a good income, single and without children.

Before, under a patriarchal perspective, they were named 'unmarried aunts'. However, Melanie Notkin , the marketing expert and founder of Savvy Auntie®, created the term PANK to define these loving and extraordinary aunts.

PANK
In 2008, Melanie Notkin noticed a growing group of professional and childless women who invest their time and money in their nephews.

To give them a voice and highlight their importance as the incredible aunts they are, Notkin created the acronym PANK that responds to Professional Aunts No Kids, which in Spanish translates as 'Aunts Professionals Without Children'.

Read more in Vix.com/es

Contact

Connect with Melanie Notkin

Keep in touch

Contact Melanie Notkin or her representatives below:

For general press inquiries:
press@melanienotkin.com

Bulk or special co-branded copies of the book:
Info@MelanieNotkin.com

Speaking:
Info@MelanieNotkin.com

Literary Agent: Jennifer Joel, ICM Partners JJoel@icmpartners.com

Book to TV & Film Agent: Josie Freedman, ICM Partners JFreedman@icmpartners.com

Savvy Auntie Coolest Toy Award Seal usage rights: For all licensing and permission requests or for more information of the "Savvy Auntie Coolest Toy Awards" Seal - Wright’s Media is the only authorized company that we’ve partnered with for the Savvy Auntie Coolest Toy Awards program. Please contact Wright’s Media at
SavvyAuntie@Wrightsmedia.com

For licensing and permission requests or for more information for the Savvy Auntie®, PANK®, Otherhood®, Auntie's Day® brands and brand assets, please contact Stacey Reiner at Remarkable Brands:
stacey@remarkablebrandsinc.com