NEW YORK, NY (PRWEB) FEBRUARY 22, 2016

Melanie Notkin, founder and CEO of Savvy Auntie®, the multiplatform lifestyle brand for aunts and godmothers, has revealed the SAVVY AUNTIE COOLEST TOY AWARDS - TOY FAIR 2016. While Notkin has announced an annual list of coolest toy awards at the holiday season since 2009, for the first time, Notkin has added a preview list of coolest toys discovered at Toy Fair. Toy Fair NY (February 13-16, 2016) is produced by the Toy Industry Association.

While many toy marketers and toy lists focus on primary caregivers, Notkin created the Savvy Auntie Coolest Toy Awards to give aunts and all secondary caregivers the toy-savvy they need to make the best gift choices for the children in their lives. Savvy Aunties may be secondary caregivers, but they are primary gift givers.

The inaugural list of SAVVY AUNTIE COOLEST TOY AWARDS - TOY FAIR 2016 offers savvy gift-givers the opportunity to get a head start on knowing which toys the children in their lives will be coveting when the toys are available later in 2016. Notkin looked for toys that are fresh and innovative, and as the award suggests, “cool.” Her awardees list includes toys from the largest toy makers like Mattel and Spin Master, to startups like the crowd-funded iBesties. The awardees feature some of the 2016 trends in play, including: coding; robotics; latest technology; makers; “blind bag” surprises; and girl empowerment. Gift-givers will also spot nostalgic toys modernized for Generation Z on the list. The 2016 winners are also listed at http://SavvyAuntie.com

See all 10 Savvy Auntie Coolest Toy Award Winners - Toy Fair 2016 - here: