Retailers Evolve To Meet The Needs Of Smaller Households
"Cafés like KitTea might be planning special events for new holidays geared for the burgeoning demographic, like Aunties’ Day on July 26 that was founded by Melanie Notkin to honor and celebrate aunts and godmothers. Though the holiday celebrates all aunts, Notkin singles out the PANKs (Professional Aunts, No Kids), women who self-identify as childless and have a bond with at least one child by relationship or friendship."