• June 6, 2012
  • By PR Dept
  • Comments Off on The Rise of the Savvy Auntie: Marketing Smarts [PODCAST]
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The Rise of the Savvy Auntie: Marketing Smarts [PODCAST]

Segmentation_The Rise of the Savvy Auntie_melanie notkin_Marketing Profs

"When we talk about marketing to women, we often assume that all women are mothers," Melanie Notkin told me during this week's episode of Marketing Smarts. In fact, she said, 47% of women age 44 or younger are childless.

We've all heard the joke about half of our marketing spend being wasted (we just don't know which half), what we have here is a case of failing to market to half of the potential audience—in fact, the half of the audience who are "some of the wealthiest women in America."

Read more: http://www.marketingprofs.com/podcasts/2012/8089/the-rise-of-the-savvy-auntie-melanie-notkin-on-marketing-smarts-podcast#ixzz21T0Z074B


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Literary Agent: Jennifer Joel, ICM Partners JJoel@icmpartners.com

Book to TV & Film Agent: Josie Freedman, ICM Partners JFreedman@icmpartners.com

Savvy Auntie Coolest Toy Award Seal usage rights: For all licensing and permission requests or for more information of the "Savvy Auntie Coolest Toy Awards" Seal - Wright’s Media is the only authorized company that we’ve partnered with for the Savvy Auntie Coolest Toy Awards program. Please contact Wright’s Media at

For licensing and permission requests or for more information for the Savvy Auntie®, PANK®, Otherhood®, Auntie's Day® brands and brand assets, please contact Stacey Reiner at Remarkable Brands: