[Translated from Spanish in Google Chrome]

These are PANK women, a label created by marketer Melanie Notkin, that refers to how aunts play a leading role in the lives of children.

Every woman has an established life plan, especially women; That's why some prefer to be aunts rather than mothers.

For them, a new trend emerges that recognizes their work and the importance they have for the nephews they raise.

These are PANK women, a label created by marketer Melanie Notkin that refers to how aunts play a leading role in the lives of children.

This is how they explain the psychology of PANK women

The term arose in 2008, when the expert decided to include in a category those women who are professionals, have a good income and dedicate a lot of time and money to their nephews.

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