Tagged devries PR

Browsing all posts tagged with devries PR

May 14, 2014
By PR Dept
No comment
in In the News, Otherhood, Press

MediaPost: The 'Otherhood': How This Demographic Affects Your Marketing Efforts

A new study from DeVries Global focuses on the power and influence of the “otherhood,” a word used to describe women who are not moms. The word is actually the title of a new book by SavvyAuntie.com f...Read More »

May 14, 2014
By PR Dept
Comments Off on MediaPost: The ‘Otherhood’: How This Demographic Affects Your Marketing Efforts
in In the News, Otherhood, Press

MediaPost: The ‘Otherhood’: How This Demographic Affects Your Marketing Efforts

May 13, 2014
By PR Dept
Comments Off on Shades of Otherhood Infographic
in Blog, Brand, Otherhood

Shades of Otherhood Infographic

May 13, 2014
By PR Dept
1 Comment
in Blog, Brand, Otherhood

Celebrating Other's Day

Originally published in Huffington Post. By Melanie Notkin Something's changed. It's been 25 years since I last honored my late mom on Mother's Day, and it's been nearly that long since I e...Read More »

May 13, 2014
By PR Dept
Comments Off on Celebrating Other’s Day
in Blog, Brand, Otherhood

Celebrating Other’s Day

Originally published in Huffington Post. By Melanie Notkin Something's changed. It's been 25 years since I last honored my late mom on Mother's Day, and it's been nearly that long sin...Read More »

May 12, 2014
By PR Dept
Comments Off on NBC News: Moms Get Marketing Attention, But Women Without Kids Spend More
in In the News, Otherhood, Press

NBC News: Moms Get Marketing Attention, But Women Without Kids Spend More

May 11, 2014
By PR Dept
No comment
in In the News, Otherhood, Press

Forbes: Amid The Mother's Day Marketing Blitz, A Look At An Ignored Demographic Gold Mine: The 'Others'

May 11, 2014
By PR Dept
Comments Off on Forbes: Amid The Mother’s Day Marketing Blitz, A Look At An Ignored Demographic Gold Mine: The ‘Others’
in In the News, Otherhood, Press

Forbes: Amid The Mother’s Day Marketing Blitz, A Look At An Ignored Demographic Gold Mine: The ‘Others’

May 8, 2014
By PR Dept
Comments Off on NYMag The Cut: Some New Jargon for You: Motherhood vs. Otherhood
in Press

NYMag The Cut: Some New Jargon for You: Motherhood vs. Otherhood

May 8, 2014
By PR Dept
Comments Off on Shades of Otherhood on Upworthy
in Blog, Brand, In the News, Otherhood, Press

Shades of Otherhood on Upworthy

I worked with DeVries Global PR on national research study on moms and non-moms inspired by my book, Otherhood. The result, Shades of Otherhood - marketing to women without children, was released on ...Read More »

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Tagged devries PR

MediaPost: The 'Otherhood': How This Demographic Affects Your Marketing Efforts

MediaPost: The ‘Otherhood’: How This Demographic Affects Your Marketing Efforts

Shades of Otherhood Infographic

Celebrating Other's Day

Celebrating Other’s Day

NBC News: Moms Get Marketing Attention, But Women Without Kids Spend More

Forbes: Amid The Mother's Day Marketing Blitz, A Look At An Ignored Demographic Gold Mine: The 'Others'

Forbes: Amid The Mother’s Day Marketing Blitz, A Look At An Ignored Demographic Gold Mine: The ‘Others’

NYMag The Cut: Some New Jargon for You: Motherhood vs. Otherhood

Shades of Otherhood on Upworthy

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