X

Tagged forbes

Browsing all posts tagged with forbes

  • August 1, 2015
  • By PR Dept
  • Comments Off on Retailers Evolve To Meet The Needs Of Smaller Households
  • in Press
Retailers Evolve To Meet The Needs Of Smaller Households

Retailers Evolve To Meet The Needs Of Smaller Households

"Cafés like KitTea might be planning special events for new holidays geared for the burgeoning demographic, like Aunties’ Day on July 26 that was founded by Melanie Notkin to honor and celebrate aunts...Read More »
  • December 3, 2012
  • By PR Dept
  • Comments Off on What Mattel, Royal Caribbean And MassMutual Know About Women Buyers That Might Surprise You
  • in Blog, In the News

What Mattel, Royal Caribbean And MassMutual Know About Women Buyers That Might Surprise You

What Mattel, Royal Caribbean And MassMutual Know About Women Buyers That Might Surprise You

You may have someone in your life like my late Aunt Nancy. She married late in life and had no children of her own, but she loved her nieces and nephews as if they were her own kids. According to new research released today by Weber Shandwick, she would be among 23 million other PANKs (Professional Aunts No Kids) whose purchasing power for children’s gifts alone is over $9 billion. According to Leslie Gaines-Ross, Chief Reputation Strategist at Weber, PANKs are also important digital influencers for other categories, including travel, digital products, financial services and food & beverage. They are resourceful, digitally and financially savvy, and have large online communities. They spend more time on social media and less time watching television than women in general....

Contact

Connect with Melanie Notkin

Keep in touch

Contact Melanie Notkin or her representatives below:

For general press inquiries:
press@melanienotkin.com

Bulk or special co-branded copies of the book:
Info@MelanieNotkin.com

Speaking:
Info@MelanieNotkin.com

Literary Agent: Jennifer Joel, ICM Partners JJoel@icmpartners.com

Book to TV & Film Agent: Josie Freedman, ICM Partners JFreedman@icmpartners.com

Savvy Auntie Coolest Toy Award Seal usage rights: For all licensing and permission requests or for more information of the "Savvy Auntie Coolest Toy Awards" Seal:
SPelon@wrightsmedia.com

For licensing and permission requests or for more information for the Savvy Auntie®, PANK®, Otherhood®, Auntie's Day® brands and brand assets:
info@rsavvyauntie.com