On November 30, 2012, my company, Savvy Auntie, along with Weber Shandwick and KRC Research, released our groundbreaking North American joint study on The Power of the PANK or Professional Aunt No Kid...Read More »
Melanie Notkin, Savvy Auntie, PANK, and Otherhood are featured in The New York Times Sunday Business on a report focused on how marketers are missing the influential and rising demographic of childles...Read More »
It's nearly here! The 7th Annual Auntie's Day is Sunday, July 26! It's the day I founded in 2009 to honor and celebrate aunts and godmothers - and all women who love children-not-their-own.
We have...Read More »
And yes, it's official. Auntie's Day is listed in Chase's Calendar of Events - the national calendar of holidays and commemorations (sadly, now behind a firewall.)
Whether or not you celebrate with, or are celebrated by, your nieces and nephews on Sunday, July 26 (and every fourth Sunday in July!) I celebrate you and encourage you to celebrate all the ways you contribute to a child's life.
Aunthood is a gift. It's a gift to the children (both literally and figuratively!). It's a gift to the parents (who often need all the support they can get!) It's a gift to you - the aunt - for all the ways aunthood fills our lives with love, joy and meaning.
Ana Alejandra Fuentes Cuiñas, a professor and researcher at UADE (Argentine University of the Enterprise) and her team studied the PANK concept in Buenos Aires and [in her words] "made a big research,...Read More »
Zocalo Public Square is a not-for-profit Ideas Exchange that blends live events and humanities journalism.
In the midst of rapidly changing family structures, why does childlessness still carry a sti...Read More »
I was honored to be asked by The Weizmann Institute to upload a video to its CARE + SHARE + REPAIR Global Tree of Humanity dedicated to how I believe science is helping to make the world a better plac...Read More »
By Natasha Barrett
Friday, November 14, 2014 10:27PM
HOUSTON (KTRK) --
More at: ABC 13 Houston
The holiday season is still weeks away, but not to advertisers. They are targeting a powerful...Read More »
May 6, 2014 | When my nephew was a toddler, he was determined to help his grandfather assemble his new ride-on toy. Of course, the small parts and tools were not child-friendly and the little boy was ...Read More »