Tagged melanie notkin
Browsing all posts tagged with melanie notkin
Canada AM: Meet 'professional aunts with no kids'
Melanie Notkin Launches PANK POWER for Brands and Marketers
PANK® Power is the new Website and destination I have launched designed specifically for brands and marketers who want to learn how to bring the Power of the PANK to their colleagues, clients and audiences.
Brands and Marketers can discover The Power of the PANK – the next marketing frontier – and learn how I, the national authority on the PANK demographic, can work with them as Spokesperson, Speaker and/or Consultant.
At PANKpower.com, one can also download The Power of the PANK report, a joint study by Savvy Auntie and Weber Shandwick with KRC Research.Read More »
The Buying Power of Aunts; Melanie Notkin the Savvy Auntie
Toronto Star: PANK: Professional Aunt with No Kids spend big on nieces, nephews
What Mattel, Royal Caribbean And MassMutual Know About Women Buyers That Might Surprise You
You may have someone in your life like my late Aunt Nancy. She married late in life and had no children of her own, but she loved her nieces and nephews as if they were her own kids. According to new research released today by Weber Shandwick, she would be among 23 million other PANKs (Professional Aunts No Kids) whose purchasing power for children’s gifts alone is over $9 billion. According to Leslie Gaines-Ross, Chief Reputation Strategist at Weber, PANKs are also important digital influencers for other categories, including travel, digital products, financial services and food & beverage. They are resourceful, digitally and financially savvy, and have large online communities. They spend more time on social media and less time watching television than women in general....
TechJournal: Marketers: how to tap into the buying power of PANKs
Holiday Bonus: A Beloved Aunt With Cash
Melanie Notkin of Manhattan, who coined the acronym in 2008, is a former marketing executive and the founder of the Web site SavvyAuntie, a resource for women who do not have their own children but, like Ms. Notkin, have nieces, nephews, godchildren or friends’ children to spend time and money on...
Melanie Notkin: One Sheet
I’ve updated my One Sheet for advertisers and sponsors.Read More »