Tagged professional aunts no kids

Browsing all posts tagged with professional aunts no kids

June 19, 2017
By PR Dept
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in Press

Refinery29: What We Get Wrong About Women Who Don’t Have Kids

"...Notkin isn't just savvy at being an aunt — she keenly recognized that a significant group of women were being ignored by advertisers, and put herself in front of those companies as an ambassador. ...Read More »

May 4, 2017
By PR Dept
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in Blog

New! Melanie Notkin Speaker Reel

Introducing the New Female Marketing Frontier Melanie Notkin is your next keynote or event speaker: Bookings @ MelanieNotkin.com https://youtu.be/5c-q7QlA0JQ Euromonitor International named M...Read More »

February 8, 2017
By PR Dept
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in Press

Forbes: The Rise Of PANKs And What That Means For Startup Culture

No, PANK isn't another way of saying pink in a country accent. PANK is a new acronym used to describe a market of women that, until now, have been overlooked. It stands for Professional Aunt, No Kids;...Read More »

January 10, 2017
By PR Dept
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in Blog

2017 Auntie’s Day Announced!

Ninth Annual Auntie’s Day® is Sunday, July 23, 2017 National Day Honoring Aunts and Godmothers founded by Melanie Notkin, Creator of Popular Savvy Auntie® Lifestyle Brand - Aunthood is a Gift. This ...Read More »

January 9, 2017
By PR Dept
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in Press

Cheddar:

Melanie Notkin appeared on Cheddar TV to talk about PANKs and how advertisers are missing this influential cohorts of female consumers. See a clip, here: https://twitter.com/Cheddar...Read More »

November 30, 2016
By PR Dept
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in Blog

Celebrating Four Years of the Power of the PANK!

On November 30, 2012, my company, Savvy Auntie, along with Weber Shandwick and KRC Research, released our groundbreaking North American joint study on The Power of the PANK or Professional Aunt No Kid...Read More »

July 25, 2016
By PR Dept
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in Press

To All The Aunties: Here’s To You

Picking up on the New York Post article entitled: "The most undervalued women in America are childless aunts," Melanie Notkin wrote for Auntie's Day, Sunday, July 24, 2016, ScaryMommy.com publish...Read More »

July 11, 2016
By PR Dept
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in Blog, Otherhood

Melanie Notkin Featured in NYT Sunday Business on Marketing to Childless Women

The New York Times Sunday Business section (July 10, 2016) features Melanie Notkin and her brands Savvy Auntie, PANK, and Otherhood in a report on how, by focusing mainly on moms, marketers are missin...Read More »

July 10, 2016
By PR Dept
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in Press

Childless Women to Marketers: We Buy Things Too

Melanie Notkin, Savvy Auntie, PANK, and Otherhood are featured in The New York Times Sunday Business on a report focused on how marketers are missing the influential and rising demographic of childles...Read More »

May 16, 2016
By PR Dept
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in Blog, Otherhood, PANK Power, Press

Savvy Auntie, PANK and Melanie Notkin Named in Euromonitor International Top 10 Global Consumer Trends for 2016 Report

Trend: Spending Singles - "Child-free Spenders" "PANKs (Professional Aunt No Kids) ... [is] a trending demographic. With more consumers postponing or not having childre...Read More »

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Tagged professional aunts no kids

Refinery29: What We Get Wrong About Women Who Don’t Have Kids

New! Melanie Notkin Speaker Reel

Forbes: The Rise Of PANKs And What That Means For Startup Culture

2017 Auntie’s Day Announced!

Cheddar:

Celebrating Four Years of the Power of the PANK!

To All The Aunties: Here’s To You

Melanie Notkin Featured in NYT Sunday Business on Marketing to Childless Women

Childless Women to Marketers: We Buy Things Too

Savvy Auntie, PANK and Melanie Notkin Named in Euromonitor International Top 10 Global Consumer Trends for 2016 Report

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