On Mother’s Day, I thought it would be important to salute those amazing women who are influential in the lives of their nieces and nephews but have not given birth to a child. I know lots of these important women who have been nicknamed PANKs, Professional Aunts No Kids. They are actively involved in the lives of children around them. In fact, one in five women is a PANK, or approximately 23 million Americans. PANKs are roughly half of all the women who are not a mother or grandmother. This group is actually growing as women are choosing to stay single or marry later. Just think about this group – the size of a group almost as large as the Black/African American segment of US citizens...
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Sneak Peek: My First Magazine Cover!
5th Annual Auntie's Day!
Melanie Notkin, founder of Savvy Auntie, the multi-platform lifestyle brand designed for cool aunt, great-aunts, godmothers and all women who love kids and and national bestselling author of SAVVY AUNTIE: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers and All Women Who Love Kids (Morrow 2011) announces the date for the fifth annual national day dedicated to honoring and celebrating aunts and godmothers. Auntie’s Day will take place on Sunday, July 28, 2013.
Read More »Savvy Auntie Melanie Meets Auntie Rachael Ray!
This Article May Cause Miracles. Are You Ready?
NYTIMES TimesCast: Marketing to Aunts: A look at a potentially lucrative demographic: the PANK
The Age: Sainted aunts a boon for advertisers
Canada AM: Meet 'professional aunts with no kids'
Melanie Notkin Launches PANK POWER for Brands and Marketers
PANK® Power is the new Website and destination I have launched designed specifically for brands and marketers who want to learn how to bring the Power of the PANK to their colleagues, clients and audiences.
Brands and Marketers can discover The Power of the PANK – the next marketing frontier – and learn how I, the national authority on the PANK demographic, can work with them as Spokesperson, Speaker and/or Consultant.
At PANKpower.com, one can also download The Power of the PANK report, a joint study by Savvy Auntie and Weber Shandwick with KRC Research.
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