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  • November 19, 2013
  • By PR Dept
  • Comments Off on Single and 40: What I Know About Love
  • in Amusings, Blog, In the News
Single and 40: What I Know About Love

Single and 40: What I Know About Love

Originally published in The Huffington Post My date isn't listening to a word I'm saying. It's not that he's not paying attention; he's looking straight into my eyes. But he can't hear me. He's think...Read More »
  • November 4, 2013
  • By PR Dept
  • Comments Off on QUARTZ: The latest travel marketing craze: Unmarried aunts who want to spoil other people’s kids
  • in Press

QUARTZ: The latest travel marketing craze: Unmarried aunts who want to spoil other people’s kids

Travel operators have a new target: unmarried women with money to spend on their nieces, nephews, or god-children. This demographic, nicknamed “PANKs” (Professional Aunt, No Kids), has potential especially in the US, argues a new report (pdf) on global tourism trends by Euromonitor...

Read the full article at QZ.com

  • May 12, 2013
  • By PR Dept
  • Comments Off on My Mother’s Lesson for Life
  • in Amusings, Blog
My Mother’s Lesson for Life

My Mother’s Lesson for Life

On a snowy morning in Montreal, when I was four, not-quite-five, I was struggling to put on my big red rubber boots. My mother sat nearby and watched me, as I finally succeeded, enabling my independen...Read More »
  • January 2, 2013
  • By PR Dept
  • Comments Off on This Article May Cause Miracles. Are You Ready?
  • in Amusings, Blog

This Article May Cause Miracles. Are You Ready?

Sometimes, we all feel like we need a miracle. We’re stuck in a career that’s going nowhere, or a relationship that’s going nowhere… or no relationship at all. Some of us want to be mothers but motherhood eludes us. Or we’re feeling like we’re out of shape or out of sync with those around us….

  • November 30, 2012
  • By PR Dept
  • Comments Off on The Power of the PANK – Revealed
  • in Blog, Brand, In the News
The Power of the PANK – Revealed

The Power of the PANK – Revealed

Joint Study Finds PANKs® – “Professional Aunts No Kids” –

Spend $9 Billion on Toys and Gifts for Children Annually

23 million untapped “Savvy Aunties” are primed to be engaged by brands

at the holiday gift-giving season and all year-round

– Savvy Auntie® and Weber Shandwick Research ‘The Power of the PANK’ –

NEW YORK, December 3, 2012 A new joint national study released today by Savvy Auntie and Weber Shandwick with KRC Research reveals that PANKs – or Professional Aunts No Kids – are a sizeable segment of younger women with disposable income, dynamic influence, and a digitally-connected lifestyle, primed and ready to be engaged by brands. Yet, this powerful market remains virtually untapped…

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Contact

Connect with Melanie Notkin

Keep in touch

Contact Melanie Notkin or her representatives below:

For general press inquiries:
press@melanienotkin.com

Brand queries on PANKs and more:
Info@MelanieNotkin.com

Bulk or special co-branded copies of the book:
Info@MelanieNotkin.com

Speaking:
Info@MelanieNotkin.com

Literary Agent: Jennifer Joel, ICM Partners JJoel@icmpartners.com

Book to TV & Film Agent: Josie Freedman, ICM Partners JFreedman@icmpartners.com

Savvy Auntie Coolest Toy Award Seal usage rights: For all licensing and permission requests or for more information of the "Savvy Auntie Coolest Toy Awards" Seal:
SPelon@wrightsmedia.com

For licensing and permission requests or for more information for the Savvy Auntie®, PANK®, Otherhood®, Auntie's Day® brands and brand assets:
info@rsavvyauntie.com