Grazia France went all Celeb-Auntie with this fabulous piece on PANKs: Their Best Role: ConfidAunt
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Travel operators have a new target: unmarried women with money to spend on their nieces, nephews, or god-children. This demographic, nicknamed “PANKs” (Professional Aunt, No Kids), has potential especially in the US, argues a new report (pdf) on global tourism trends by Euromonitor...
Sometimes, we all feel like we need a miracle. We’re stuck in a career that’s going nowhere, or a relationship that’s going nowhere… or no relationship at all. Some of us want to be mothers but motherhood eludes us. Or we’re feeling like we’re out of shape or out of sync with those around us….
I know what you’re thinking.
I can read it on your face… the distracted smile, the unconvincing nod, the slightly furrowed brow…Read More »
Joint Study Finds PANKs® – “Professional Aunts No Kids” –
Spend $9 Billion on Toys and Gifts for Children Annually
23 million untapped “Savvy Aunties” are primed to be engaged by brands
at the holiday gift-giving season and all year-round
– Savvy Auntie® and Weber Shandwick Research ‘The Power of the PANK’ –
NEW YORK, December 3, 2012 – A new joint national study released today by Savvy Auntie and Weber Shandwick with KRC Research reveals that PANKs – or Professional Aunts No Kids – are a sizeable segment of younger women with disposable income, dynamic influence, and a digitally-connected lifestyle, primed and ready to be engaged by brands. Yet, this powerful market remains virtually untapped…Read More »